Consult more than 14915 documents with no limitation. Our subscription options

Case studies in business strategy 421 to 450

Filter by:

Filter by:
 
See all documents

704 results

27 Jan 2011
doc

Business strategies: The Carrefour group

Case study - 16 pages - Business strategy

The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...

27 Jan 2011
doc

The Swatch group

Case study - 48 pages - Business strategy

Those who have worn or at least seen a Swatch watch will know that this mark is indeed an indisputable reference in the field of watches across the world. This world famous watch group was formed from the merger of two Swiss watchmakers, with 18 brands in its portfolio in total, each one more...

27 Jan 2011
doc

The case Starbucks (2006)

Case study - 36 pages - Business strategy

Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...

27 Jan 2011
doc

Strategic Analysis of Michelin

Case study - 26 pages - Business strategy

The Michelin group is a global manufacturer of tires dimensioned on Euro, and headquartered in Paris. It is a multinational, whose head office is in Clermont-Ferrand in France. With 20% of the worldwide market, Michelin is the world leader in the tire industry. Its net sales in 2006 rose to 16.4...

27 Jan 2011
doc

The strategy of Apple's music industry - published: 27/01/2011

Case study - 4 pages - Business strategy

"The Great Transformation" is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitalization and sharing of the latter appears to be the trigger for a crisis of global magnitude of this sector. Demonized by the record companies, the...

27 Jan 2011
doc

The Algerian company vis-a-vis the stakes of universalization

Case study - 8 pages - Business strategy

Algerian companies often make the headlines of some national dailies and receive rave reviews because of the registration of their quality management system ISO 9001: 2000. From a strictly marketing standpoint, it is a good move for the company. However, it will pay close attention to comments...

27 Jan 2011
doc

Strategic analysis Sanofi-Aventis

Case study - 23 pages - Business strategy

On 1st January 2005, the merger of the French pharmaceutical groups Sanofi-Synthelabo and Aventis, gave birth to Sanofi-Aventis, Europe's leading company in the sector in terms of turnover, and the third largest group worldwide. The company now relies on an international research network to...

27 Jan 2011
doc

Corporate strategy: LVMH

Case study - 29 pages - Business strategy

At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...

27 Jan 2011
doc

The Nestlé group and its strategy

Case study - 8 pages - Business strategy

Liberalization of economies and the emergence of new countries have led the multinationals to adopt a more holistic approach. Companies in the food market have faced many upheavals, leading them to develop different strategies in order to respond better to the new consumer habits of the...

27 Jan 2011
doc

Strategic analysis - Study of the case Lafuma

Case study - 32 pages - Business strategy

In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...

27 Jan 2011
doc

Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children

Case study - 39 pages - Business strategy

Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...

27 Jan 2011
doc

Adidas-Reebok merger, analysis of the international strategy

Case study - 9 pages - Business strategy

In early May 2005, the three stripes to Solomon resold just fewer than 500 million Euros to the former Finnish group Amer Sports cigarette. A few months earlier, in March, the specialist in slip Quicksilver seized 241 million Euros of Nightingale, the world's number one ski. Meanwhile,...

27 Jan 2011
doc

International strategy of Carrefour

Case study - 9 pages - Business strategy

Carrefour is a company which belongs to the distribution sector, the mode of self-service marketing aimed at achieving the economies of scale through large retail space. Since its birth, the retail sector has developed a regime of extensive growth and despite being young; it is now confronted...

27 Jan 2011
doc

Strategic study of Decathlon

Case study - 36 pages - Business strategy

For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...

27 Jan 2011
doc

Case of the Nickel Company

Case study - 29 pages - Business strategy

Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care products. In 2004, there was an...

27 Jan 2011
doc

The strategy of Adidas

Case study - 26 pages - Business strategy

This case will study the German group Adidas, which is in the second position on the global market for sports equipment. The company, Adidas over the time has been able to make a name for itself due to its unique trends. Despite increasing competition, Adidas has managed to remain competitive...

27 Jan 2011
doc

Benetton: Strategic evaluation

Case study - 39 pages - Business strategy

Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth. It is difficult to...

27 Jan 2011
doc

Virgin case study: strengths and weaknesses

Case study - 14 pages - Business strategy

The Virgin Group is a group of subsidiaries whose activities are centerd around the leisure sector, in line with the image of a dynamic, innovative and charismatic president Richard Branson. Sir Richard Branson is the head of a business empire that includes 250 companies in 23 countries, most...

27 Jan 2011
doc

The Redemption of the Credit Lyonnais by Credit Agricole

Case study - 8 pages - Business strategy

It seems that French banks have given up on becoming universal banks, either by choice or by constraints. They prefer to stay multi specialists on national territory and focus on some of their activities abroad. The challenge remains. Indeed, banks have an incentive to increase their...

27 Jan 2011
doc

Network Strategy Systeme U

Case study - 20 pages - Business strategy

"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the group....

27 Jan 2011
doc

EasyJet strategy

Case study - 10 pages - Business strategy

EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a high level of...

10 Jan 2011
doc

Analysis of the e-business strategy used at Picard Surgeles

Case study - 13 pages - Business strategy

Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...

10 Jan 2011
doc

The evolution of the Walt Disney Company

Case study - 6 pages - Business strategy

Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to...

10 Jan 2011
doc

Strategic analysis of Sony

Case study - 5 pages - Business strategy

Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary sectors in...

10 Jan 2011
doc

The Strategy of the EADS group

Case study - 4 pages - Business strategy

The industry group EADS (European Aeronautic Defense and Space Company) is the leading advocacy group in Europe and the second in the world. EADS was created on July 10th, 2000 following the merger of the German DASA and the French Aerospatiale-Matra. EADS may be a young industry group that has...

10 Jan 2011
doc

The Strategy of the Danone group

Case study - 8 pages - Business strategy

Danone is one of the leading agro businesses in the world. Its main activity is the production of fresh dairy products, but has also made its presence known in the segment of beverages (bottled water). It branched out into the production of infant and medical food recently. The CEO of the...

10 Jan 2011
doc

Large Companies

Case study - 5 pages - Business strategy

In 1998 a company called Google was established. When it first began, they worked out of a Garage in Menlo that was rented by a friend of the founders of Google, Larry Page (24 years old at the time) and Sergey Brin (who was then 23). The company had 3 people working for them. It became...

10 Jan 2011
doc

The secret behind the success of Michelin Tyres

Case study - 13 pages - Business strategy

Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...

10 Jan 2011
doc

The evolution and expansion of Nestle

Case study - 12 pages - Business strategy

In 1866, the Swiss chemist, Henri Nestle invented powdered milk for feeding newborns who could not be nursed by their mothers. He sold his invention in 1867 causing the start of a major company called Nestle. Over time, the company has diversified its range of products, ranging from food products...

10 Jan 2011
doc

SABMiller: Strategy behind the success in a hostile environment

Case study - 13 pages - Business strategy

There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...