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New product report of SOOTHE Inc.

About the author

Educationist
Level
General public
Study
business...
School/University
MASENO...

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
7 pages
Level
General public
Accessed
0 times
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Committee Oboolo.com
  1. Brief description of SOOTHE Company
  2. Market analysis
  3. Identification of opportunity
  4. Silicone suction cupping
  5. Gua Sha
  6. SWOT analysis for each technique (comparative analysis)
  7. Profitability
  8. Concept evaluation and selection
  9. Strategic planning
  10. Launch
  11. Requirements

SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two different products such as Gua Sha and Cupping were considered to choose which one best suit the business model of SOOTHE Inc. A comparative analysis between Gua Sha and Cupping indicated that Gua Sha is the most suitable in terms of costs involved in creating value and the level of satisfaction that it can provide.

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