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Samsung Business Report in UK Market

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General public

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documents in English
Format
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Type
case study
Pages
7 pages
Level
General public
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  1. Industry analysis
    1. PESTLE analysis
    2. Porter Five Forces
  2. Market analysis
    1. Segmentation
    2. Marketing Mix: Place and Promotion
  3. Recommendations

This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017, the Digital Culture Media and Sport (DCMS) sector accounted for 14.6
% of the UK economy. More precisely the Digital Sector accounted for 7.1% and has known an increase of 7.6% between 2016 and 2017.

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