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Strategic analysis: LIDL FRANCE

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case study
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23 pages
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  1. External analysis
    1. PESTEL analysis
    2. Porter's 5 forces framework
    3. Strategic group
  2. Internal analysis
    1. Value chain
    2. Capabilities analysis
    3. SWOT
    4. Benchmarking
  3. Strategic choices
    1. Strategic business units
    2. Generic strategy and strategic positioning
    3. Competitive dynamics
    4. Corporate parenting
    5. Portfolio analysis
    6. Corporate strategy: diversification

Lidl Stiftung and Co. KG is a German global discount supermarket chain founded in 1930 and based in Germany. The company operates over 10,000 stores across Europe - 1,500 in France - and expanded to the United States in 2017. Lidl takes part of hard-discount banners and relies on a minimalist concept to reduce costs and offer products at very low prices. The hard-discount model is as following: only 1,500 private label products sold at very low prices thanks to a lot of rotations. According to the audit company Deloitte, Lidl is the seventh largest distributor in the world, with sales estimated at $ 87.8 billion in 2011.

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