Search icone
Search and publish your papers

Strategic Management: Royal Dutch Shell

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
case study
10 pages
General public
5 times
Validated by
0 Comment
Rate this document
  1. Summary
  2. Introduction to company
  3. External environment
  4. Company financial performance
  5. Competitive strategy
  6. Strategic direction of development
  7. Methods of development
  8. Conclusion and recommendations

Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this expectation. Owing to its strong financial position, Shell is currently developing its competitive strategy with different projects which covers market penetration, diversification, product development and market development. The overall goal is to grow the business in a sustainable way with different projects in upstream and downstream.

Shell is a global group of energy and petrochemical companies. Created in 1890, by Jean Kessler, Henri Deterding and Hugo Loudon, the headquarters is now based in Hague, the Netherlands. Its operations are visible around the globe, and constitutes the largest energy group in Europe. The group has a workforce numbering 101,000 in more than 90 countries; it has five core businesses: gas and power, refining and marketing, oil industry, chemical business and natural gas.

Similar documents you may be interested in reading.

Royal Dutch Shell plc: A company that needs to face the future today

 Business & market   |  Marketing   |  Term papers   |  01/17/2011   |   .doc   |   16 pages

Top sold for business strategy

Nike's outsourcing strategy

 Business & market   |  Business strategy   |  Case study   |  01/27/2011   |   .doc   |   5 pages

Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance

 Business & market   |  Business strategy   |  Term papers   |  05/09/2009   |   .doc   |   3 pages