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Strategic planning at United Parcel Service

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  1. What is this case about?
  2. What are the key elements of UPS's approach to strategic planning? In particular, what is your evaluation of UPS charter, the centennial plan and the strategy road map?
  3. What is your evaluation of UPS's 1997 scenario planning exercise? Its Horizon 2017 planning exercise? How do the two efforts compare?
  4. How does UPS's strategic planning process compare with the practices and approaches described in the reading « The practice of Strategy » ?

This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on efficiency and execution, is to emphasize its ability to provide services to almost any one in the world, at any address. Indeed, UPS operates in more than 200 countries worldwide, do business in 15 different languages and dialects, and deliver an average of 13.2 million packages per day.

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