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Tom Ford vs Marc Jacobs

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case study
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  1. Marc Jacobs case study.
  2. Marc Jacobs's background.
  3. The various steps of Marc Jacobs brand development.
  4. How his life has influence his work.
  5. Growing and building a international brand.
  6. The first moves with LVMH.
  7. Marc Jacobs's recipe for success.
  8. Swot analysis of Marc Jacobs current brand business.
  9. Tom Ford's background.
  10. The Gucci period.
  11. The YSL period.
  12. The new departure.
  13. Men's collection.
  14. Bibliography.

Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines?bags loaded with pockets or buckles, round-toed boots, pointed flats, metallic evening shoes? garner attention and in-store waiting lists every season. The people who wear it are people like the downtown crowd with eclectic or edgy tastes, including Winona Ryder, Uma Thurman, the Olsen twins, Drew Barrymore, Sophia Coppola, Scarlett Johansson, and Maggie Gyllenhall. The Look: bright colors, oversize prints, layered looks, empire lines, rugby stripes, oversize bows and buttons, and pretty, prom-like party dresses. Marc Jacobs: American fashion designer; he attended the High School of Art and Design and graduated in 1981. From there, Jacobs entered the Parsons School of Design. At Parsons, Jacobs won the Perry Ellis Gold Thimble Award in 1984, and in the same year was also awarded the Chester Weinberg Gold Thimble Award and the Design Student of the Year Award.

[...] The moves with LVMH Example of the eyewear product : The context : LVMH has linked an eyewear license for the brand with Safilo, the deal : Safilo produces and distributes sunglasses and prescriptions frames for the brands Marc Jacobs and Marc by Marc by Marc Jacobs.The contract is for 7 years renewable for 4. The first collections were in stores in January 2005 LVMH's eyewear strategy is a unique one, split betwen different companies. The group teamed up with de Rigo for Celine, Givenchy, Loewe and Fendi but turned to safilo for Dior. [...]


[...] Condoms, playing cards, sleeping bags and beanbag chairs are some of the short-lived product that have made a splash with Marc by Marc Jacobs shoppers. Swot analysis of Marc Jacobs current brand business Strenght : Designer well known, his work at Louis Vuitton increases the visibility of his own brands and support his name as a fashion must-have. Good positionning in terms of price and availability : high priced product for Marc Jacobs line and distribution limited to retail stores owned by LVMH and some department stores. [...]


[...] A good team : Robert Duffy and Marc Jacobs seem complementary since the beginning of their work together. A good support : LVMH and Bernard Arnault. A huge financial support and leverage : a complete men's wear line for example, the increasing RDW market for men : "they are coming in here with their girlfriends and buying just as much" Robert Duffy. Marc Jacobs's recipe for success : Image : Popular among people of the show business. Charity work with Lil' Kim as an ambassador for the Door ( non profit organization that deals with health, education, law, issues). [...]

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