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Research on customer satisfaction for the services of Hutchison-Essar

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documents in English
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indian project
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25 pages
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  1. Introdcution
  2. Industry profile
    1. Investement by various state governments in telecom sector
    2. New telecom policy
  3. Overview of cellular mobile servive providers
  4. Overview of fixed telephone service providers
  5. Overview of cable service providers
  6. A study of Internet telephony
  7. Radio paging service providers in general
  8. Company profile of Hutchison
    1. History and development
    2. Awards and achievements
    3. Financial and operational performance
    4. Company strategy
    5. Challenges ahead
  9. Research methodology
  10. Objective of the study
  11. Charts
  12. Interpretations
  13. Bibliography
  14. Conclusion

After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years more and more companies both foreign, domestic, come into cellular service, service market and offers large number of services to the people. A consumer may be anyone engaged in evaluating, acquiring, using or disposing of services which he expects will satisfy his wants. If any producer makes the marketing program ignoring the consumer preferences, he cannot possibly achieve his ultimate objectives. A manufacturer must plan his production and distribution to suit the consumer's convenience rather than his own. Therefore a marketer must know more and more about the consumers so that the products can be produced in such a fashion to give satisfaction to them. In the year of 1989, the number of cell phone users in India was zero. In the year of 1999 the number of cell phone users had gone up by 13 lakhs. In the year of 2000 the number of cell phone users had risen by one million.

[...] ?Today's consumers do not want to hear the virtues of a brand, they are interested in specifics and that's what our campaigns always OBJECTIVES OF THE STUDY The following are the objectives of the study To study the problems faced by the respondents with Hutch service To study customer satisfaction level on Hutch service To find out consumer preferences To analyses the level of awareness about Hutch services To make suggestions in the light of the findings of the study. [...]


[...] INVESTMENT Six companies have so far signed the license agreement with the Government for providing basic telephone services in the states of Andhra Pradesh, Gujarat, Maharastra, Madhya Pradesh, Rajasthan and Punjab. Interconnectivity of network for data transmission has been permitted as per the recommendations of the National Task Force on Information Technology and Software Development. An integrated computerized customer service package for commercial, directory enquiry and telephone billing and accounting has been implemented in 14 Telecom Districts its first phase in the current, year. [...]


[...] TRAI was, therefore, requested to rework the tariffs for the next two years, keeping in view the negative impact on the revenues of Telecom operators. Graph Showing the Subscribers Of Mobile Service providers. CELLULAR MOBILE SERVICE PROVIDERS INTRODUCTION: Cellular Telephony - the technology that gives a person the power to communicate anytime, anywhere - has spawned an entire industry in mobile telecommunication. Mobile telephones have become an integral part of the growth, success and efficiency of any business / economy. [...]

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