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Exporting French toys to Canada

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market study
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  1. Introduction
  2. Market survey of similar products in Canada
    1. Overview of the Canadian market
    2. Evolution of the toy market
    3. The toy market today
  3. The supply
    1. Canadian leaders in the market
    2. Canada's imports of toys
    3. The French presence
    4. The demand: The Canadian consumer
  4. Analysis of transport means, distribution channels and norms
    1. Transport means
    2. Distribution channels
    3. Norms and taxes
  5. Recommendation of feasibility or non feasibility
    1. Feasibility
    2. Pending difficulties
  6. Conclusion
  7. Appendices
  8. Methodology sheet
  9. Bibliography

Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an excellent destination due to the opportunities that such a market creates. It may also revive the French national toy industry.
In a first part, we will make a market survey of similar products in Canada, making an overview of the market and studying the evolution of the toy sector. Then, in a second part, we will analyze the transport network which is a key factor in international trade. And we will finally weigh the feasibility of the project

[...] For exporting toys from France we will only consider harbours of major importance (CPAs). The major international Canadian harbour is Vancouver, with most traffic and infrastructures. But it is located on the Western Coast and mainly concentrates on trade with Asia. A natural strategy to export our toys from France is shipping to East Coast harbours, like Halifax or Montreal, the most important commercial harbour on the eastern coast. Halifax is also Canada's eastern most important transport complex and is regularly served by French routes. [...]

[...] Finally, we could also think about distance to represent an obstacle for exporting toys in Canada and call the feasibility of the project into question. As we saw, distance may not be a problem for transport and distribution purposes, while there is some risk anyway. Distance is more a problem concerning the lack of rapidity of action and response to the local consumer needs, and lack of control of brand image and over the competition, since if we directly export from France we have very little (or none) physical presence in the market. [...]

[...] The Canadian transport network takes in charge more than a billion dollars of goods every year, and 40% of the GDP is directly linked to trade related to goods transported from Canada to the United States and other international markets. Canada already has one of the most secure transportation systems in the world and continues to work to improve the system. The number of accidents in each of the modes continued a downward trend, with record lows in aviation and road. [...]

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