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The Indian television broadcasting industry

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documents in English
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market study
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43 pages
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  1. Introduction
  2. An overview of Indian television broadcasting industry
  3. External analysis: Indian television broadcasting industry
    1. Pest analysis
    2. Porters five force analysis
    3. SWOT analysis
    4. Key factors of success
    5. Driving forces of the industry
    6. The strategic groups
  4. Internal analysis: Indian television broadcasting industry
    1. Zee telefilms
    2. Various businesses of Zee
    3. Current strategies adopted by Zee
    4. Competitive analysis
    5. SWOT analysis
    6. Future of Zee
  5. Bibliography
  6. Conclusion

The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the entertainment and media industry in India as this is a cyclically sensitive industry and it grows faster when the economy is expanding. An added boost to the entertainment and media industry in India is from the demographic point of view where the consumer spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction of personal income tax over the last decade. The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the entertainment and media industry in India as this is a cyclically sensitive industry and it grows faster when the economy is expanding. An added boost to the entertainment and media industry in India is from the demographic point of view where the consumer spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction of personal income tax over the last decade. Inner circle represents shares in 2004 and outer circle represents projected shares in 2009. The Indian Television Market is on the threshold of a major technological change. New distribution technologies - such as digital cable, DTH and IPTV ? are planning to hit the market soon and broadcasters and cable operators are voluntarily opting for addressable cable systems. In fact, all spheres of the Industry ? content, broadcasting, distribution and regulation ? are witnessing technological changes.

[...] Industry needs is an independent body which could be set up under or by the Indian Broadcasting Foundation (IBF ) Opportunities Estimated growth rate of TV industry on an overall basis for next 5 years 18% CAGR Pay Revenues - primary growth driver for subscription revenues Growth in number of TV households Low penetration of multi-channel color TVs in rural areas Subscription revenues will drive the growth in the television segment in the next five years. As the market matures, premium subscriptions for value-added services will drive the growth in subscription revenues. [...]


[...] However, this is not to justify the disasters channels come up with from time to time, but rather to give that dimension, before we discuss this aspect, of what works and of how the cog moves in the Indian television industry. In our attempt to organize the current market players under the ambit of programming we found it to be largely in tandem with their current market shares (as it should be) and categorized them into the Market-Leader, the Market-Challenger, the Market-Follower and the Market- Niche. [...]


[...] Broadcasting - Domestic Operations Zee Network broadcasts 22 channels in the Indian subcontinent and several channels worldwide and reaches more than 300 million people across 120 countries. Its Zee brand is one of the most popular entertainment brands in India. Zee TV, its flagship television channel that was launched in 1992, was the first Hindi general entertainment satellite channel in India. Its other television channels include Zee Cinema, the first Hindi Cinema channel in India, Zee News, the first 24 hour Hindi news channel in India, as well as Zee Music, Zee Cafe, Zee Studio, Zee Trendz, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, etc Hindi and etc Channel Punjabi. [...]

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