The Redemption of the Credit Lyonnais by Credit Agricole
Case study - 8 pages - Business strategy
It seems that French banks have given up on becoming universal banks, either by choice or by constraints. They prefer to stay multi specialists on national territory and focus on some of their activities abroad. The challenge remains. Indeed, banks have an incentive to increase their...
Network Strategy Systeme U
Case study - 20 pages - Business strategy
"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the group....
EasyJet strategy
Case study - 10 pages - Business strategy
EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a high level of...
Critical analysis of Toyota
Thesis - 30 pages - Business strategy
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
Sony, a case study: The advantages and disadvantages of outsourcing
Thesis - 5 pages - Business strategy
Today, the pursuit of profit and lower costs are a major issue for large global companies. Indeed the emergence of new technologies in business and the spending on research and development, logistics have become too high to bear. Thus, large firms have resorted to outsourcing some of their...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
The evolution of the Walt Disney Company
Case study - 6 pages - Business strategy
Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to...
Strategic analysis of Sony
Case study - 5 pages - Business strategy
Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary sectors in...
The Strategy of the EADS group
Case study - 4 pages - Business strategy
The industry group EADS (European Aeronautic Defense and Space Company) is the leading advocacy group in Europe and the second in the world. EADS was created on July 10th, 2000 following the merger of the German DASA and the French Aerospatiale-Matra. EADS may be a young industry group that has...
The Strategy of the Danone group
Case study - 8 pages - Business strategy
Danone is one of the leading agro businesses in the world. Its main activity is the production of fresh dairy products, but has also made its presence known in the segment of beverages (bottled water). It branched out into the production of infant and medical food recently. The CEO of the...
Large Companies
Case study - 5 pages - Business strategy
In 1998 a company called Google was established. When it first began, they worked out of a Garage in Menlo that was rented by a friend of the founders of Google, Larry Page (24 years old at the time) and Sergey Brin (who was then 23). The company had 3 people working for them. It became...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
The evolution and expansion of Nestle
Case study - 12 pages - Business strategy
In 1866, the Swiss chemist, Henri Nestle invented powdered milk for feeding newborns who could not be nursed by their mothers. He sold his invention in 1867 causing the start of a major company called Nestle. Over time, the company has diversified its range of products, ranging from food products...
SABMiller: Strategy behind the success in a hostile environment
Case study - 13 pages - Business strategy
There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
Analysis of the brand building by Dove
Case study - 5 pages - Business strategy
The choice of the slogan on the Dove campaign, 'For every beauty', is an original and relevant one. The advertisement itself is original and appeals to women. Its goal is not only to convince potential customers but also to develop some trust between the brand and its target. The...
Diversification of Nokia
Case study - 2 pages - Business strategy
Nokia is the world leader in the mobile telephone market and has 38% of the market shares. The telephone market witnessed a strong growth between 1990 and 2000. Today, it looks like the market is mature. However, competition remains fierce. The phones tend to include many more sophisticated...
Analysis of the advertising campaign of the new Toyota Picnic
Case study - 4 pages - Business strategy
Technology, progress, innovation, etc. are terms that gained momentum from the late twentieth century onwards. These terms were adopted by advertising agencies in their advertising campaigns every other day. The advertisement of the new Picnic vehicle launched by Toyota is a classic example of...
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market...
Internationalization Strategies of Wal-Mart and Tesco - published: 10/01/2011
Case study - 11 pages - Business strategy
We will look at the strategies implemented by the companies Wal-Mart and Tesco in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate and the speed of establishment of these two firms internationally until...
The pharmaceutical industry
Market study - 34 pages - Business strategy
The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and biotech...
Analysis of Christian Dior SA
Case study - 4 pages - Business strategy
In recent years, the luxury market has been experiencing a real boom. This boom is the consequence of the recent democratization of luxury brands. The democratization of luxury brands has made it possible to develop accessories that have become more accessible. This phenomenon has resulted in...
The failed outsourcing idea of a French automotive supplier
Case study - 4 pages - Business strategy
This case study is about a French automotive supplier which outsourced its IT activities in order to reduce costs. After the consultation with a consulting firm in Paris, the supplier chose India to outsource its IT activities as it looked like a good bet. However, for reasons which will be...
International business of Danone
Case study - 8 pages - Business strategy
With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures. Group Danone is recognized for the dynamism and power of its brands. It...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
Google's strategy - published: 10/01/2011
Case study - 5 pages - Business strategy
Google occupies the lead with 68% of traffic generated in the world, followed distantly by Yahoo at 16% and MSN Live at 8% (the search engine of Microsoft's MSN portal). According to Jeff Weiner, Yahoo's vice president (who is in charge of research and industry marketplaces), the market...
The marketing mantra behind Coca- Cola's success
Case study - 14 pages - Business strategy
It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...
Apple's marketing strategy
Case study - 4 pages - Business strategy
For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
