Accor
Essay - 9 pages - Business strategy
For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to be the world leader in economy and midscale...
Changing mentality: An analysis of Dove's "Campaign for real beauty" (2006)
Essay - 9 pages - Business strategy
The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always known how to appear different from its...
Eastman Kodak case
Case study - 4 pages - Business strategy
Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to Japanese...
BMW new 5-Series
Presentation - 34 pages - Business strategy
Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of buying it. In the eyes of the consumer Mercedes is...
Toyota case
Essay - 4 pages - Business strategy
The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford, whose market shares are falling in favor of...
Heineken premium light
Thesis - 10 pages - Business strategy
Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the Belgian brewery "Interbrew" and the Brazilian brewery...
Tesco case (2005)
Case study - 4 pages - Business strategy
The growth of Tesco has been surprising: the company announced a forecast of $1.4 billion in annual profits in 2001, and the sales volume in the first semester of this year reached $16.8 billion. Its current market share in the UK is strong: it is now 25%, contrary to 14% in 1997, and has...
Senergy
Essay - 20 pages - Business strategy
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
Shell Canada
Essay - 12 pages - Business strategy
Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time positions in 2006 (see Appendix 2 for more...
Strategies of expansion at the time of deceleration: The case of LVMH
Case study - 10 pages - Business strategy
The year 2004 represented one of the best year that the world economy has experienced since the beginning of the millennium. Indeed the growth of the Gross World Product (GWP) has increased by 4 per cent in 2004 compared to only 2.8 per cent in 2003. However this high rate of growth in 2004 can...
Motown: A history of success
Essay - 6 pages - Business strategy
“Music, Money, Sex and Power.” That is how, in four unequivocal words, Gerald L. Posner defines Motown, the record label which transformed the landscape of American popular culture. The personage who embodies this definition is Berry Gordy Junior. His story is the story of Motown: that...
Vattenfall Nordic Heat: Strategy and control
Essay - 6 pages - Business strategy
Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...
Study of Renault's strategy
Essay - 9 pages - Business strategy
Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...
Operating methods in global business
Essay - 13 pages - Business strategy
When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...
Supermarkets face out food discounters: from buying to shopping
Essay - 24 pages - Business strategy
The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research and a discussion confronting the literature...
Market study hotel industry business 2005
Essay - 11 pages - Business strategy
Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in 2004.Management fees increased 52%, driven by 9.2...
Business plan on exporting redgreen (Danish chic sportswear products) to Brazil
Business plan - 7 pages - Business strategy
Brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context Redgreen, a Danish company specializing in high end and high quality sportswear outfits considers...
Global trade relations: Opportunities and challenges for direct investment in Brazil
Tutorials/exercises - 9 pages - Business strategy
Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large service sector forces like the banking sector,...
Analysis of advertisements techniques
Essay - 3 pages - Business strategy
Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need to...
Service operations management
Essay - 4 pages - Business strategy
The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of telecommunication that include phones and systems....
Implementing Monoprix in Japan
Essay - 13 pages - Business strategy
This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present in...
Cadbury Schweppes
Essay - 13 pages - Business strategy
Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...
The tobacco industry
Essay - 7 pages - Business strategy
The origin of tobacco is quite old, and it became an industry when European discovered it. But the future of this particular industry is uncertain. Tobacco is not really an innocent product, since it has been proved to be addicting and to favour diseases such as cancer. Consequently, tobacco...
Terra chips
Case study - 22 pages - Business strategy
TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables with a variety of fabulous flavors. So we...
Project initiation document: The map shop
Essay - 20 pages - Business strategy
The project initiation document is prepared as a response to an appeal from Geoffrey Smith, Map Shops, on the issues concerning the Map Shops proposed by Geoffrey and the issues identified by the consultant team, through the examination of the Map Shops. The initial proposal was examining the...
McDonald's Corporation
Essay - 5 pages - Business strategy
McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our life and even if the company didn't invent the...
How Air France could be differentiated from low-cost carriers?
Essay - 5 pages - Business strategy
The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...
What are the reasons of Zara´s success?
Essay - 13 pages - Business strategy
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...
Bass model
Essay - 9 pages - Business strategy
Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled through a well-conceived and professionally managed...
Spa business plan
Business plan - 14 pages - Business strategy
Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use two of them as massage rooms and the two...
