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12 Jan 2009
doc

Actimel Advertising and Media's

Market study - 8 pages - Business strategy

Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...

12 Jan 2009
doc

The battle over leadership in the sport industry: Adidas vs. Nike

Essay - 3 pages - Business strategy

According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...

12 Jan 2009
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Nokia's corporate communications

Essay - 6 pages - Business strategy

Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...

12 Jan 2009
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Danone global strategy

Thesis - 11 pages - Business strategy

Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...

12 Jan 2009
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Airline companies strategy and Open Skies Agreement

Thesis - 7 pages - Business strategy

From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...

09 Jan 2009
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Airbus - Boeing War

Essay - 6 pages - Business strategy

The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of the same name. On the other side of the Atlantic,...

09 Jan 2009
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Brasseries Kronenbourg: 1664

Market study - 9 pages - Business strategy

We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...

09 Jan 2009
doc

The tend offer on Marionnaud

Thesis - 5 pages - Business strategy

Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...

18 Dec 2008
pdf

Judgment: How winning leaders make great calls

Book review - 5 pages - Business strategy

Noel M. Tichy is the author of Control Your Destiny or Someone Else Will and many other business bestsellers. He is a professor at the Ross School of Business at the University of Michigan and advises CEOs around the world. Warren G. Bennis is the author of On Becoming a Leader, Reinventing...

28 Nov 2008
doc

Wood delivery in forests

Essay - 6 pages - Business strategy

The efforts outlined above are aimed at the optimization of forest production on a sustainable basis. The rationalization of forest harvesting techniques and improvement of wood supply logistics can be implemented relatively quickly (i.e., over a short time span), hence wood delivery is a crucial...

25 Nov 2008
doc

The Starbucks management

Market study - 5 pages - Business strategy

The Seattle-based coffee company called Starbucks has been dominating the coffee industry all over the world. With its business running for more than a decade now, Starbucks has become a household name through its popularity in its stores worldwide. Starbucks has elevated the standard of coffee...

25 Nov 2008
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Designing and elements of a cost management system

Essay - 10 pages - Business strategy

An entity's legal nature reflects its organizational form. Selecting the organizational form is one of the most important decisions business owners make. This choice affects the costs of raising capital, operating the business (including taxation issues), and, possibly, litigating. The available...

25 Nov 2008
ppt

A look at Lockheed Martin

Presentation - 40 pages - Business strategy

Allan Loughead (later changed to Lockheed) began his career in aviation in 1910 when he began working as an aircraft mechanic. In 1913, he teamed with his brother Malcolm to build their first aircraft, a floatplane. With the advent of jet propulsion and advances in aircraft design,Lockheed Martin...

17 Nov 2008
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Business plan: Green Oceans Fuels

Business plan - 6 pages - Business strategy

BUSINESS DESCRIPTION: An ethanol production company with the uniqueness of making ethanol from sea-algae cellulose. This production method allows ethanol to be sold at a much lower price than competitors as well as making it cheaper than gasoline. MISSION STATEMENT: To push the leading edge of...

13 Oct 2008
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The buyer decision process: How demographics affect purchasing decisions

Essay - 5 pages - Business strategy

The “Buyer Decision Process” is, in essence, simply the basic steps most buyers go through before making a purchase. If the process were to be laid out in a flow chart, it would look like this: Need Recognition ? Information Search ? Evaluation of Alternatives ? Purchase Decision ?...

13 Oct 2008
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American Interests United: Double-Q's introduction to the South African Market

Essay - 5 pages - Business strategy

As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely profitable venue in which...

06 Oct 2008
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Chinese fruit juice market

Essay - 5 pages - Business strategy

With the growing health conscious population in the US and around the world, more and more consumers even at international level are in need of healthy food and nutrition. Although their preference for fast food, on-the-go and ready-to-consume food items continue to persist, they are also...

01 Oct 2008
doc

Sample resume for consultant analyst

Sample resume - 4 pages - Business strategy

An innovative, solutions-oriented, motivated professional with demonstrated success in project management in a fast-paced, cutting-edge environment. Extensive experience nationally and internationally in analysis, needs assessment, implementation, training, RFP and documentation development....

30 Sep 2008
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Encompass online: Event management for musicians

Essay - 6 pages - Business strategy

The music industry in the UK and abroad has been in need of a common platform for interaction as well as communication. There are two known ones namely Sonar and Midem that have been providing the kind of services that music event management needs to provide. With the emergence of technology such...

25 Sep 2008
doc

Sample resume for advertising and sales

Sample resume - 2 pages - Business strategy

Person 4312 Any Court Winston, North Carolina 27613 email@email.com (000) 888-8365 home (000) 652-4392 cell PROFESSIONAL PROFILE A creative, articulate achiever with excellent organizational,...

25 Sep 2008
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Sample resignation letter

Essay - 1 pages - Business strategy

Dear MANAGER: I must regretfully tender my resignation from COMPANY effective December 28, 2007.I have thoroughly enjoyed my tenure here working with and for some excellent people. I have learned more while here than at any other job and appreciate all that COMPANY and its employees have done...

25 Sep 2008
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Sample cover letter for business analyst

Sample letter - 1 pages - Business strategy

Dear Hiring Manager: I would like to express my interest in the Senior Business Analyst position and let you know that, with my education, qualifications, and extensive background, I am positive that I would make an excellent addition to the team. With a major in Business Administration, a...

25 Sep 2008
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Sun & Shade, Inc: International business venture analysis

Essay - 6 pages - Business strategy

The proposed international business venture will be a luxury retail sunglasses operation in the Bahamas, called Sun & Shade, Inc. It will be a foreign wholly owned subsidiary of a U.S. corporation. The Bahamas provides an ideal location for a luxury sunglasses business for a variety of reasons,...

25 Sep 2008
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Adidas Ltd: AG's acquisition of Reebok International Ltd

Essay - 5 pages - Business strategy

On August 3, 2005, European sports shoe maker (based in Germany) Adidas-Saloman AG's acquisition of Reebok International Ltd. was announced. The market's reaction was cautiously positive to the news, with Adidas' share price appreciating by 7.5%. The CEOs of the two companies...

25 Sep 2008
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Starbucks Corporation

Thesis - 15 pages - Business strategy

Starbucks Corporation is one of the world's fastest growing companies. Originally founded as a single store in Seattle, Washington in 1971, Starbucks now operates more than 15,000 coffee shops across the globe, with an average of 220 locations in each of the 50 U.S. states. Starbucks' goal is...

24 Sep 2008
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The Sony Corporation

Essay - 8 pages - Business strategy

The Sony Corporation is one that has become a household name in consumer electronics. Sony is one of the largest Japanese Multinational Conglomerates, with revenues of over $70 billion dollars last year alone. Sony is a maker of electronics, videos, communication devices, video game consoles, and...

10 Sep 2008
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Business analysis & recommendations report:Southwest Airlines Co.

Essay - 9 pages - Business strategy

Southwest Airlines Co. was founded in 1967, but its first scheduled flight was delayed until 1971 due to lawsuits from competitors. The company began as a small, regional carrier with three routes. In its initial public offering in June of 1971, the company reported that the funds raised would...

09 Sep 2008
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The California wine industry

Essay - 8 pages - Business strategy

Wine is an industry built on status and reputation. As a relative latecomer, the California wine industry has had to fight an uphill battle in the world marketplace for wine. In the US, of course, California wine consumes the overwhelming majority of acreage and consumption, due partially to...

06 Aug 2008
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Nordstrom Inc

Case study - 4 pages - Business strategy

John W. Nordstrom was only 16 years old in 1887 when he left his home country of Sweden to fulfill the American Dream in New York City. With no English speaking ability and only five dollars in his pocket, Nordstrom had a hard time making ends meet by laboring in mining and logging camps as he...

20 Jul 2008
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Marketing channel analysis of Hewlett-Packard

Essay - 7 pages - Business strategy

Hewlett-Packard (HP) was founded on January 1, 1939 by Bill Hewlett and Dave Packard. The decision to create this partnership was made in the now historic HP Garage in Palo Alto, California. This garage is now considered the birthplace of the Silicon Valley (About HP). HP has since grown into a...