Ben & Jerry's presentation
- Presentation of Unilever and Ben & Jerry's
- SWOT analysis
- Strategy of Ben&Jerry's
Objectives: -To develop the brand Ben & Jerry's the market of the ice cream in France -To understand the values of the brand of Ben & Jerry's -To diagnose the threats and the weak points of the brand of Ben & Jerry's -To analyze the politics of management of the brand of Ben & Jerry's -To establish a strategic approach (3 levels of decision) -To propose strategic options for the future of the brand of Ben & Jerry's Product Mission: Make and sell the best ice cream using natural ingredients and business practices that respect the environment. Social Mission: The company realizes that it plays an important role in society and proposes initiatives to improve the quality life locally, nationally and internationally. Economic Mission: -To run the business in a sustainable manner and based financial growth, value added for parties stakeholders and expand development potential employees. -The interdependence of these three core values is essential to Ben & Jerry's.