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How to do business in China: understanding the Chinese market

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  1. A peculiar country
    1. A lot of differences between cities and the rural parts of China
    2. A rapidly evolving country
    3. Technology
    4. Luxury goods
  2. Cultural differences
    1. Of the importance to consider the big cultural differences
    2. The concept of face
    3. Chinese people almost never say no
    4. Understand who you're dealing with
    5. The concept of Guanxi

China is now the second-largest consumer market in the world, which means an immense population of consumers whose debt is practically non-existent and that owns a lot of money to spend. Thus, it's a great place to start doing business, as the country is full of opportunities for starting a company.
In my opinion, doing business in China means having a good understanding of the country and its inhabitants. Indeed, knowing the people to whom you sell along with their customs will make you able to interact more easily with Chinese businessmen, and thus seal more contracts.
Then, what makes China special? What are the important things to know before meeting Chinese businessmen? That's what we're going to discover right now. In a first part, we'll see what makes China such a peculiar country, and in a second part what the cultural differences between the occidental world and China are.

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