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CRM a powerful tool for tracking customers but which finds its limits at Antalis

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35 pages
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  1. Antalis International environment
  2. Antalis CRM Tools and my missions
  3. CRM limits at Antalis and my personal analysis
  4. My recommendations
  5. Paper merchant risks, and its perspective of evolution

CRM is a department that has succeeded in building its place within companies, and have took a prominent place at Antalis. This sector is a very specific sector both on its complexity that is very difficult market to break into. The market is highly competitive, and although Antalis occupies a leading position in Europe remains some weak spot in its positioning. Improving customer relations is key of the success of a company because it impacts directly on performance. That is what represents the role of CRM, although very powerful and useful tool to a business, this software shows its limits when it's preventing the company to dig deeper.

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