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Disney’s successful adaptation in Hong Kong

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  1. Introduction
  2. Few words about "The Walt Disney Company"
  3. How they have done it?
  4. Hong Kong Disneyland
  5. Reasons for failure by the local environment
  6. The glocalization of Hong Kong Disneyland
  7. Reduction of prices
  8. Adaptation to local visitor's customs
  9. Change of decors and settings
  10. Labor practices
  11. The success of glocalization
  12. Discussion and future directions

-One of the biggest media and entertainment businesses in the world -Tiny business in 1923 to one of the heavyweights of globalization 1920s and 1930s => only 1 studio and 1 park The end of the 20th century- numerous TV networks, additional theme parks openings, a cruise line, merchandising in US malls and airports, publishing houses, real estate, hotel resorts, etc. A joint venture between Disney and HK government The HKSAR government => invest $2.9 billion + earn a 57% stake in the project ( $780 million) Disney => 43% ($419 million)

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