Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Distribution and franchising

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
26 slides
General public
1 times
Validated by
0 Comment
Rate this document
  1. Introduction
  2. Principles
  3. Legislation for e-commerce
  4. Concept
  5. Definition
  6. Purpose
  7. How does it work?
  8. Legislation
  9. Advantages and disadvantages
  10. Conditions of the contract
  11. Infringement of the contract
  12. Two main types of franchises
  13. Advantages and Disadvantages of being a franchisee
  14. The franchise agreement
  15. Sanctions
  16. The U.S. reglementation
  17. The breach of the franchise contract
  18. Conclusion

Distribution is the process of moving a product from its manufacturing source to its customers. Producer and wholesaler have a strong link and some obligations toward the other. The choice of the distribution channel is essential to the success or the failure of a brand. There are several classifications: direct (no intermerdiaries) vs indirect. Indirect one is essentially composed of exclusive, selective, intensive distribution and franchising. Concept: When a supplier sells through as many retailers as possible, it maximizes the supplier's sales and allows him to obtain large market shares. The high cost is compensated by the huge volumes sold. It enables retailers to offer many brands and product versions. For convenience products: washing powder, beverages?

Similar documents you may be interested in reading.

Franchising as a way of business in Morocco

 Business & market   |  Business strategy   |  Market study   |  11/22/2010   |   .doc   |   25 pages

Franchising as a way of business in Morocco

 Business & market   |  Business strategy   |  Case study   |  01/10/2011   |   .doc   |   29 pages

Top sold for business strategy

Carlton Polish Co.

 Business & market   |  Business strategy   |  Market study   |  11/18/2011   |   .pdf   |   9 pages

Case study: Sustainability at Millipore

 Business & market   |  Business strategy   |  Case study   |  03/30/2012   |   .doc   |   6 pages