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How to improve your social media strategy ?

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  1. Determine your goals and objectives
  2. Don't forget to listen
  3. Build your strategy
  4. Engage
  5. Transparency
  6. Connect
  7. Relevance
  8. Never SPAM
  9. Analyse and optimize

You should write down your specific business goals and objectives. An objective can be qualitative or quantitative. It can lead to a better fame, to an improved image or provoke a short-term reaction by the target you aim at. Remember that an objective must be quantified, measurable, and dated if you want it to be operational.

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