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documents in English
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14 pages
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  1. Executive summary.
    1. Presentation of our offer.
    2. Objectives.
    3. Keys to success.
  2. Management.
    1. Company ownership and team.
    2. Start-up summary.
  3. Products and benefits.
  4. Market analysis summary.
    1. Market analysis summary.
    2. Target market.
    3. Competition and buying patterns.
    4. Segment strategy.
  5. The physical establishment.
    1. Company location.
    2. Building description.
    3. Transportation.
    4. Service delivery system.
    5. Co-operations and alliances.
  6. The organization.
    1. The executive.
    2. Personnel plan.
    3. Business licences.
  7. Financial plan.
    1. Important assumptions.
    2. Sales forecast.
    3. Break-even analysis.
    4. Projected profit and loss.
  8. Bibliography.

Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use two of them as massage rooms and the two remaining rooms for body treatments. The fifth one will be used for the nursery services. In addition, we dispose a water activities area of 60 m2. This one is divided into a 10 m2 hammam, a 10 m2 sauna and a swimming pool. We offer massage in a variety of styles - Classical General Massage, Shiatsu, Reflexology and Stone Massage. We also offer body treatments like body scrub and body wrapping. The Mia Day Spa has the latest in anti-aging products and techniques but does not offer services on hair such as cutting, styling and colouring. Our licensed aestheticians and masseurs offer the latest in skin treatments, body treatments and anti-aging therapies.

[...] Mia Day Spa Business Plan 14 Supervision involves developing and communicating the organisation's goals and results to the staff, selecting, supervising, and supporting the employees. Mrs. X will be in the centre of the organisation and any in the initial phase she will assure the majority of the organisational problems, in close collaboration with the personnel of the spa. She will not receive any salary during the first year of activity because she will beneficiate of an ACRE (unemployment pay and exemption of social contributions during one year), as a new entrepreneur Personnel plan The masseurs will have the responsibilities linked to the profession: the first responsibility is the customer's health and safety. [...]


[...] Mia Day Spa Business Plan 4 A range of simple but serious services, giving the clients the sensation of a real wellbeing approach, in a consistent unity and harmony. Necessity of a strong team working together (reception, spa cares, discussion, security, cost control Sufficient budget to allow a start without any risk (moderate loan interests and sufficient capital (BFR)). as well as Sufficient financial resources A strong personal implication Complementary and adapted human qualities are the necessary keys to success, and especially in the long term, for such a company on a market with fast-increasing competition. [...]


[...] Research and Development laboratories in Mia Day Spa Business Plan 12 The retail products will be presented and sold by the masseurs, aesthetician as well as by the administrative staff The physical establishment Toulouse and the surrounding area are well-developed in terms of spa and body care institutes. For this reason, it is important that we develop our day spa in an unexploited but demanding area, to attract as many customers as possible Company location The market analysis revealed that Toulouse's spas where, for the most part, located in the very city centre. [...]

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