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A study into the retail industry of India and China

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  1. Introduction
  2. Top ten retailers worldwide
  3. The pros and cons of retail marketing
  4. India vs China
    1. FDI: Foreign Direct Investment
    2. Similarity between India and China
  5. Evolvement of franchising in India and the road ahead
  6. Understanding the meaning of franchising
  7. Indian scenario
  8. Sector analysis
    1. Analysis of the various sub-sectors and opportunities within healthcare
  9. Technology and retailing
  10. Sectoral analysis of the retailing
  11. Indian food retailers
  12. Retail tourism
  13. Retail banking
  14. Drivers of retail business in India
  15. A brief study on Wal - Mart
  16. Future of the retail industry
  17. Conclusion
  18. Bibliography

Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure.

A retailer, typically, is someone who does not effect any significant change in the product execs breaking the bulk. He/ She is also the final stock point who makes products or services available to the consumer whenever require. Hence, the value proposition a retailer offers to a consumer is easy availabilities of the desired product in the desired sizes at the desired times.

In developed countries, the retail industry has developed into a full-fledged industry where more than three-fourths of the total retail trade is done by the organized sector. Huge retail chains like Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. have now replaced the individual small stores. Large retail formats, with high quality ambiance and courteous, and well-trained sales staff are regular features of these retailers.

Online retailing has its own benefits and limitations vis-à-vis the traditional retailing. To customers, online retailing offers the advantage of a 24-by-7 shopping window, the comfort of shopping without having to visit any shop, the information availability on a click and sometimes even lower prices on the products/services. For the retailers/manufacturers the key benefits are the breadth of potential target customer base, increased visibility in the marketplace, ease of capturing customer data, micro-targeting along with mass personalization, lower operating costs due to inventory reduction, absence of retail outlet costs and reduced marketing costs. If it all looks like a win-win situation, then the question is why the concept not picked-up in India has? The key reasons behind this are lack of information available on the portal, security concerns during online payment, touch-n-feel being an important deciding factor, lower trust in authenticity of the online products sold and the transaction fulfillment and returns-related issues. Furthermore, the retailer has the disadvantage of not having a mature operational strategy and good technological and physical infrastructure to support its e-tailing vision.

[...] Though both Tango and Lifespring would consist of a pharmacy as well, Dr Morepen is currently studying the option of entering into a third retail format - that of a pure pharmacy. Though concrete plans have not been finalized for the foray yet, company officials say that the pharmacy model may be rolled out in a tie-up with other players such as petroleum companies for retailing at petrol pumps, and so on. Meanwhile, even though it does appear that corporate India is gearing up to provide a new buying experience to the Indian consumer, much would, however, depend on how well the concept is implemented in India. [...]

[...] Source: KSA Technopak Like China, since India is witnessing an evolution of its retail sector and mall development activity at a relatively later stage as compared to major countries across the globe. It has the potential to integrate learning's from those nations and leapfrog into higher stage of development in relatively shorter time span. Mall Development in 2005 Almost 10 million sq ft of mall space is expected to come up in 2005 across 12 major cities of India. Most of these malls will be concentrated in North India attributable to high disposable income and spending power in the region. [...]

[...] PLENTY IN STORE-Careers in Retail Dowelled at a market size of $180 billion and accounting for a national GDP share of the Indian Retail Industry is poised to see a growth of 11- per year. Further, India is placed sixth in the global retail development index and it is predicted that there will be 1000-1500 stores in each of the metros by next year. With stats like that the retail industry might be the next big job spinner in the country. [...]

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