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A study on GE’s business strategy

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  1. Executive summary
  2. The lighting industry
    1. History of light
    2. Lighting: The last one hundred years
  3. Organization profile
    1. History of General Electric
    2. About GE: A six sigma company
    3. GE global businesses
    4. About GE lighting
  4. Product profile
    1. Overview
    2. Six sigma
    3. SWOT analysis
  5. Design of the study
    1. Objectives of the study
    2. Statement of problem
    3. Research methodology
    4. Limitations of the study
  6. Data analysis and interpretation
  7. Findings
    1. General findings
    2. Retailer perception
    3. About purchasing
  8. Recommendations
  9. Conclusion
  10. Bibliography

GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also manufactures outdoor lighting fixtures, residential wiring devices and commercial lighting controls. Edison may have invented incandescent lighting, but the years since have been witness to an amazing series of improvements and new technologies, many of which were developed by the researchers at General Electric. GE's leaders through the years have built a diverse portfolio of leading businesses; a stream of powerful Company-wide initiatives that drives growth and reduces cost; financial strength and Controllership that allow it to capitalize on opportunities through numerous cycles.

GE's vision is to recreate the company in India. India businesses help drive GE's four corporate initiatives ? globalization, services, six sigma quality and e-business.

GE Lighting India was set up in 1992 to manufacture and market the entire range of light sources as well as their components. As the most integrated manufacturer of lamp sources in India, the company markets a wide range of world-class, long lasting, energy efficient and high quality light sources and luminaries in India and the neighboring countries under the brand names GE and Cema. The product range covers the complete spectrum of light sources including halogen, high intensity discharge, fluorescent and compact fluorescent and luminaries for indoor and outdoor applications.

The Company also designs lighting installations including indoor commercial, industrial, architectural, residential, monumental and stadia in accordance with international standards using Europic, a proprietary, sophisticated lighting application package. Some of GE Lighting's prestigious installations include IBM, Digital Equipments, Price Waterhouse, Pantaloon and Cisco among others.

[...] 21% i.e of them are offered with trade discounts as promotional schemes for retailers A negligible percentage of 3 are provided with reward programs based on repeat purchases. Since there are not many promotional schemes such as discount, rewards and prizes are not present, it provides a good base to devise competitive schemes to attract retailers in turn the customers Retailer Perceptions Most beneficial Scheme Number Percentage Table 3.10 Interpretation: From the above table and graph it can be inferred that 34% i.e out of 120 retailers feel that Customer free offer could be the most beneficial scheme for sales promotion of various home lighting brands. [...]

[...] But 22% of them do not have a specific reason so as to why they buy from their distributor Frequency of Purchase Purchasing Frequency Number Percentage Interpretation: From the above table and graph it can be inferred that out of 120 retail stores 68% i.e of them purchase on a monthly basis followed by 19% i.e of them purchase every 15 days and i.e of them purchase once a week Mode of Payment Mode of Payment Number Percentage Interpretation: From the above table and graph it can be inferred that out of 120 retail stores 96% i.e of them do cash payment while the rest i.e of them are on credit. [...]

[...] in touch with the world Global Accolades GE has been recognized as the Most Admired Company in the World by Fortune; and the World's Most Respected Company by Financial Times, along with a host of other awards and recognitions: Global Most Admired Company - Fortune (1998,1999, 2000) World's Most Respected Company - Financial Times (1998,1999, 2000) America's Most Admired Company - Fortune ( 2001) America's Greatest Wealth Creator - Fortune (1998,1999, 2000) First - Forbes Super 100 (1998,1999, 2000) First - Business Week 1000 (1999) First - Business Week's 25 Best Boards of Directors (2000) Fifth - Fortune 500. [...]

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