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L’Oreal’s penetration into the Indian market

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  1. Introduction
  2. The company profile
  3. Consumer products division
  4. Professional products division
  5. The active cosmetic department
  6. Product profile
    1. L'Oreal Paris
    2. Maybelline New York
    3. Garnier
  7. Organization structure
  8. Funtional areas
    1. HR department
    2. Sales and department
    3. Finance/Accounts
    4. Logistics
  9. SWOT analysis
  10. Expenses and learning
  11. Conclusion

L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are marketed in a variety of distribution channels namely; mass market, pharmacies and salons.

L'Oreal the most beautiful collection of international brands, based on scientific research and cutting edge technology in the world of the beauty, which is based on a search with the point of technology.

Some facts of year 2001:

L'Oreal deposited 420 patents, launched approximately 450 new products, sells 85 products each second and has more than triplet his turnover consolidated (12,7 billion Euros) in 10 years. But above all, L'Oreal represents a formidable human adventure.

In 1907, a young French chemist, Eugene Schueller, creates an innovative and safe hair color formula. He formulated the first hair coloring product in his kitchen cum laboratory which intensified and prolonged the beauty of Women's hair. He created his own formulas, manufactured the products marketed them to hairdressers in Paris. Two years later, Eugene Schueller registered his company, later to be named L'Oreal.

A few years later L'Oreal Products were found in Holland, Austria and Italy. Subsequently, L'Oreal Products were launched across Europe, thus beginning the worldwide Expansion of the L'Oreal group, now present in over 150 countries. Today the group is present worldwide through its subsidiaries and agents.

[...] In India, since1998, Maybelline New York brings the latest International trends into the Indian Market. Maybelline New York brings the latest innovations in international cosmetics to the increasingly discerning value- seeking Indian woman, in keeping with the brand's philosophy "for every woman, everyday. In India, Maybelline New York's ever-growing basket of international star products includes favorites like the Wet Shine franchise and Volum' Express Mascara. GARNIER : Garnier is today a leader in the beauty and care industry across Europe. [...]


[...] In mass market outlets through the Consumer Products Division, Innovative Products at affordable prices in the broadest possible range of outlets. In pharmacies through the Active Cosmetics Department -Makeup, Dermo, Cosmetic products and healthcare brands that are sold through pharmacies. L'Oreal consciously and constantly seeks out efficiencies in all areas particularly time, cost, Finance, Human Resource, Manufacturing, Marketing- areas, Sa1es & distribution through individual and concerted efforts. The major functional areas in L'Oréal Pvt India Ltd are : HUMAN RESOURCE SALES & MARKETING FINANCE/ACCOUNTS C & FA RESEARCH LOGISTICS COUNTER OPERATIONS MERCHANDISING EXPERIENCES AND LEARNING Specific experiences and inferences: The Summer Internship Project (Industrial Training) in the organization L'Oreal India Private Limited was a great experience. [...]


[...] Entered the Indian market in 1994 as a 100% subsidiary o . The Quality control and the Industrial Chemistry Department are one of the key departments, ensuring that every product produced is as per International Standard. Some facts of year 2001 : L'Oreal deposited 420 patents Launched approximately 450 new products Sells 85 products each second and has more than triplet its turnover consolidated (12,7 billion Euros) in 10 years. L'Oreal is the only company to be present in all distribution channels: In hairstyling salons through the Professional Products Division, Innovative hair care products exclusively for hairdressing professional. [...]

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