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Market share of Hutch (now Vodafone in India) in comparison to other telecom services in India

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  1. Introduction
  2. Characteristics of market
  3. Projection for Indian telecom market
  4. Opportunities and market segments
  5. Detailed about Hutch's penetration into the Indian market
  6. Potential for growth in India
  7. Research methodology
    1. Analysis of the research
  8. Features of the Hutch card
  9. Value added features of Hutch
  10. Suggestions for the research conducted
  11. Conclusion, limitations and questionnaire
  12. Bibliography

The Indian Telecommunication network with 69 million telephone connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. With tele-density approaching 6.9 per hundred, the target to achieve 15 per hundred by 2010 looks well within reach. India's total mobile subscriber base (both cellular and wireless in local loop-mobile) has reached 27 million. About 85% of the villages have village public telephones (VPTs) - 5,16,887 VPTs exist in India. The remaining 15% that includes 88,970 villages are yet to be covered. Accordingly, India's 10th Five- year plan 2002-07 projects £25 billion worth of investments in 50 million fixed lines, 30 million cellular lines and 20 million Internet connections.

The Telecom services market in India for the FY ending Mar 03 is worth £7 billion and the equipment business is worth £4 billion. Combined together the telecom market in India continues to grow at an annual rate of 23%. Much of the growth has come from wireless telephony-cellular and WLL-M.

A number of stumbling blocks have fallen and many more are expected to come tumbling down soon. According to the Gartner Report, the Indian telecom services market will touch £10 billion by 2006.

Due to intense competition, last year saw a considerable rationalization of tariffs. This is reflected in the growth of industry. Though the subscribers increased by 100%, revenues are growing at an approximate rate of 23%.

[...] National Roaming Rs per month International Roaming Rs per month Itemized Billing Rs per month E Bill Rs per month SMS Local Person to Person Rs per message National / Info Services SMS Rs per message International SMS Rs 5.00 per message Dial in Services Rs per minute Hutch World Rs per month Hutch Access Rs per month Usage Charges of 50p per 10 kb apply Voice Mail Rs per month Unified Messages Rs per month STD No monthly rental. [...]

[...] It has emerged form study that among the pre-paid card user the percentage of the company card users are as follows : Airtel : 32% Trump : 25% Hutch : 24% Idea : 10% Reliance : From the survey it has come to the following findings regarding the Hutch Competitor in the Post-paid section: Airtel : 40% Trump : 22% Idea : 18% Reliance : 20% The best among the post card (form the point of prepaid card users) : Reliance : 50% Airtel : 22% Hutch : 18% Others : 10% The person generally preferred the Hutch card because of follows : Good Services : 80% Better Facilities : 10% Better Talk Time : 10% Graphical representation on the basis of observations Total Subscriber as on July 31st 2005 Hutch - 8844908 Airtel - 12789502 Idea - 5729344 BSNL - 10724498 Reliance Info Comm 12502486 All India GSM + CDMA 65652482 Analysis As the hypothesis is rejected because of the major users are of Airtel and Trump in the post-paid section. [...]

[...] Hutch offers services in seven of them. It has partnered up with five local companies to satisfy regulations on foreign ownership. Hutch had a 17.6 percent share of the nine-year-old mobile phone market with its 2.87 million subscribers at the end of July. Including Essar a partner in four circles it had 18.8 percent of the market. Top-ranked Bharti had 24.8 percent. Ghosh said Hutch planned to merge its seven circles, into a single company and then offer a portion of the equity in the merged entity. [...]

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