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Report on Vodafone’s success strategy in Europe

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  1. Introduction: History of European Union (EU)
  2. Enlargement of the European Union (EU)
  3. The official languages of the European Union (EU)
  4. Main events in the formation of the EU
  5. The importance of EU market to Vodafone
  6. Vodafone's trade with EU
  7. Free trade
    1. Advantages of free trade
    2. Disadvantages of free trade
    3. Free trade and Vodafone
  8. The development of trading bloc
  9. Characteristics of EU
  10. Quotas
  11. Tariff quotas
  12. Subsidies
  13. Advantages and disadvantages of trading blocs
  14. Economies of scale
    1. Internal economies of scale
    2. External economies of scale
    3. Internal and external diseconomies of scale
    4. Vodafone's benefits from economies of scale
  15. The four freedoms
    1. The free movement of goods
    2. The free movement of persons
    3. The free movement of capital
    4. The free movement of services
  16. Business life cycle
  17. Impact of a decline in GDP
  18. Size of EU market and Vodafone
  19. Competitiveness of the EU market
  20. Vodafone's business in EU
  21. The impact of EU treaties upon UK businesses and Vodafone
  22. Supranationalism
  23. The single European Act
  24. The Maastricht Treaty
  25. UK's benefits from EU membership
  26. The benefits of membership
  27. The cost factors
  28. SWOT analysis
  29. The impact of EU Policy
  30. Impact of social policy on Vodafone
  31. Impact of competition policy on Vodafone
  32. Workplace issues
  33. Operational changes involved with trading in the EU
  34. Impact of cultural differences
  35. Trade unions and business culture
  36. Overview of the cultural regions
  37. Vodafone's strategy for different markets
  38. Conclusion
  39. Bibliography

Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of co-operation between the member states. The European Union in its current form was established by the 1993 Maastricht Treaty.

Being the world's second largest market, trading with the EU gives Vodafone the opportunity to increase profits. In their first 15 years, they have become the largest company in Europe by market capitalization and the largest telecommunications company of its kind globally. Vodafone have a customer base of over 100 million and interests in network operators across 28 countries.

The best possible market for UK businesses is the EU market, as it has many similarities such as similar life styles etc. Vodafone trades with 13 of the 15 member states of the EU. As Vodafone is a service used for communication, it can easily be expanded as communication is needed in every part of the world. Another reason for trading with the EU is that it consists of economically advanced countries such as France, which possess large businesses that are in need of efficient communication services such as Vodafone.

[...] The EU assists these countries in taking on EU laws, and provides a range of financial assistance to improve their infrastructure and economy. What are the official languages of the European Union? On 15 April 1958, the Council laid down that the official languages of the Member States should be both the official languages of the Community and the working languages of the Community institution. Every Member State's official language is an official language of the EU. As several Member States share the same official language this means there are 11 official languages. [...]

[...] It benefited Vodafone and other businesses in the following ways: Businesses were able to sell their services across Europe without having to pay any taxes. Vodafone employees could be transferred to different countries without encountering any problems. Capital could be transferred to countries without having to pay taxes. At this time, the law of comparative costs was planned. It has been built and expanded as the European Union has been formulated. David Ricardo (1772- 1823), in his theory of comparative costs suggested that countries will specialize and trade in goods and services in which they have a comparative advantage. [...]

[...] It can continue to do so by advertising on television, newspapers, bill boards and various other ways in Europe. It can sponsor sports teams, charities, concerts in the countries it operates in to make people more aware of its presence. Concentrate on the needs of customers One of the ways to keep ahead of competition is by knowing what customers want. Gaining customers is not the real achievement, it is keeping them. In order to know what the customers want, surveys can be done via post or telephone. [...]

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