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Strategy trend analysis in Indian IT industry

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  1. Introduction
  2. Strategy
  3. Operating environment
  4. Remote environment
  5. Policies and infrastructure
    1. Central excise
    2. Export-import Policy
  6. Key areas in growth of IT industry
    1. Growth enablers
    2. Key success factors
    3. Framework for strategic analysis
    4. Trends in the industry
    5. Technology adoption life cycle
  7. Software industry
    1. Overview
    2. Strategy
  8. Trends in software industry
  9. IT Services
  10. Analysis of the hardware industry
  11. Research study of the IT industry
  12. Limitations, suggestions and conclusions
  13. Bibliography

India, the world's largest democracy with world's second highest population after China and 7th largest area is also one of the fastest growing economies in the world. India's richness and diversity of culture, geographic and climatic conditions, natural and mineral resources are matched only be few other countries of the world.

One of the India's important assets is its vast reservoir of skilled manpower. India's known strength in software and IT and tremendous e-commerce potential ensures a progressive up trend in growth of the Indian economy. India's Telecom sector is the 6th largest network in the world.

71.34% of the population still is in rural areas with rest 28.66% in urban areas. As of 31st March 2005 India's total population was 1.110647 Billion out of which 318.288 Million is urban and 792.359 Million is rural. On March 31st 2010 it is expected to be 1.222363 Billion out of which 363.822 Million will be Urban and 858.541 Million will be rural. Thus, for the balanced development of the society it is important to see that the Industry growth comes from both of these sectors, which is also essential for the industry to perform on metrics like Tele-density, PC penetration etc. and are standard measures to gauge the industry maturity and development.

The present times, in particular, are replete with enormous changes. Economic reforms are radically altering the industrial and business environment of India. Indian Industry and business are in a major transition phase. The opening up of the markets of India has ushered in an era of high competition in the country. The globalization process, the rush of the multinationals in to the Indian market, the open door to imports and the imminent switch over to total buyer's market have thrown totally new demands on the market. New economic policies radically altered the business environment of India and unleashed new challenges.

[...] Trends in the industry The technological trends in the industry can be analyzed by using Strategic Technology Management Systems (STMS) This system delineates the technology life cycle into 8 phases i.e Technology Creation Act of making, inventing or producing a product or an extension of technology not previously utilized and effective management of the innovation process and to link R&D with technology strategic plans Technology Monitoring It is scientific and orderly review and recognition of emerging technological opportunities through competitive analysis using customer, supplier interfaces and other people links. [...]


[...] service segments) IT services and software IT services Project oriented services IT outsourcing R&D services Embedded software and systems Offshore product development Software Packaged Software Enterprise application software ITES-BPO IT services and software Software and services industry has emerged as one of the fastest growing sector in the economy. The total value of the software and services sector export is estimated at Rs 55,500 Crore (USD 12.5 Billion) in 2003-04 an increase of in rupee terms and 30% in dollar terms. [...]


[...] Government has placed emphasis on indigenization and application of electronics for the growth of this industry and has projected a hardware production of Rs 69,000 Crore for the year 2007-2012 STRATEGY Till 1990: Indigenous production of electronic equipment in key sectors Technological self-reliance and use it as a springboard for exports Dispersal of electronics industry across country Integrate electronics with general industrial, agriculture, transportation sectors etc. From 1991 onwards: Greater technological advancement International competitiveness Transparent and quick procedures Encouragement to entrepreneurship In 11th Plan (2007-2012): Export orientation Employment Productivity led growth through automation, instrumentation and computer controlled systems. [...]

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