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The operational methods of Pepsi Co in India

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  1. Introduction
  2. Highlights of the Indian soft drink market
  3. Present status of the company
  4. The Mc Kinsey 7-s Framework
  5. The organizational structure
    1. Pepsi Cola International
    2. Pepsi Cola North America
  6. Organizational structure in India
    1. Organizational chart
    2. Sales and marketing organization structure
  7. The 6 main functional departments
    1. Marketing department
    2. Finance and account department
    3. Purchase and sales department
    4. Service department
    5. Personnel department
    6. Production department
  8. The bottle washing process
  9. SWOT analysis of Pepsi Co India
  10. Conclusion
  11. Bibliography

A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today, were initially developed, as syrup for cure of stomach disorder problems. The syrup was inadvertently mixed with carbonated water rather than plain water. The syrup was later known as cola.

The Indian soft drinks market became a hot battle field when in 1993 Coca Cola came once again to India through venture with Parle and acquired Parle Brands which gave it access to the latter 53 odd bottling franchisers and competition grew with Pepsi holding its strong grip in Indian soft drink market. Perhaps nothing matters with the cola war, as far as the companies are providing the Indian consumers the taste for their price and the market becoming more competitive.

The global market consists of two major players; PEPSI and COCO-COLA. Both have universal brand names. They are available in almost 200 countries Pepsi products are served in more than 160 countries with more than 773 million serving every day. With the emerging middleclass and higher purchasing power, the expenditure on soft drinks is bound to increase considerably; this is possible only through intense marketing, which has led to cut-throat competition and the famous Cola wars.

Asian youth are among the world's fastest growing consumer segment today. China, Indonesia and India make up three of the world's 4 biggest soft drink markets. The fortune 500 majors have duly acknowledged the potential of consumption of beverages, in India, in particular.

[...] In the cola Category, Pepsi is seen as the most aggressive of the lot, followed by Thumps Up from the coke portfolio and thirdly, coke itself. Other highlights of the Indian soft drink market are as under: India is a young country with of its population lying in the age group of 15-24 years, which is where the potential for soft drinks lie. While the per capita consumption of soft drinks in the United States is about 770 servings and 62 servings outside the United States, the per capita consumption in India is a ridiculously low figure of 3 servings per years, which is lower than the average consumption in Pakistan and Bangladesh. [...]


[...] SWOT ANALYSIS OF PEPSI CO INDIA STRENGTHS Pepsi has built up a rapport with the Indian consumers, particularly in terms of making the brand synchronize with localized events and traditions. Instead of harping on its global lineage, it tries to plug into ethnic festivals in different parts of the country. The parent company gives tremendous flexibility to its employees in making independent decisions. Every manager and sales person has the authority to pursue courses of action that he/she feels will increase the brand awareness and sales. [...]


[...] Although branches of PEPSI COMPANY has been situated in different places in world. But company is following the same type of management practices, management concept, and principle & management theories. MANAGEMENT STYLE: PEPSI COMPANY has focused on the best management style for promoting the sale of products. For example: PEPSI COMPANY has adopted ?WALK THE TALK? style of management, where it will display new products to the general public and if accepted than they will adopt the same style. ( It also means than what the company will say it will do it ) The democratic style is applied by the company's management for suggestions from subordinates in the organization. [...]

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