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A study on Ramee guestline hotel

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  1. Introduction/executive summary
  2. Industry profile
    1. Introduction
    2. Origin of the hospitality industry
  3. Introduction to hotels
  4. Growth and development of hotel industry
  5. Classifcation of hotels
  6. Present scenario of the hotel industry in India
  7. Prospects of hotel industry in India
  8. 10 recent trends observed in meeting industry
  9. The Ramee Group
    1. The seven S framework
    2. Overview of seven S framework
    3. Strategy at Ramee Guestline Hotel
    4. Systems at Ramee Guestline Hotel
    5. Ramee Guestline staffs
  10. Sales forecast and interpretation of the forecast
  11. Suggestions and recommendations
  12. Conclusions
  13. Bibliography

One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee Guestline hotel to find out the prospects of it in the current market place and to analyze among the various sales promotion techniques it's applying.
Conducting research about the market for Ramee Guestline hotel is the first part of understanding various factors that influence companies' decision to select the best hotels for conferences, seminars and meetings and to understand the prospects of Ramee Guestline hotel in the competitive hospitality industry. One of the peculiar characteristics of the hotel industry is that in order to remain in the business, it should focus on service quality or else the case would be- ?Here today, gone tomorrow.?

Brand is an important factor in selecting hotels. This factor has been identified in the research work and has a high correlation between the name of the hotel and the decision to choose among hotels.
The second part of the research is to analyze various sales promotion techniques that Ramee Guestline hotel follows and to comment and suggest upon it. The gist of the research would definitely be an immense contribution to Ramee Guestline hotel for attempting improvements and a foundation for further research.

[...] STRATEGY AT RAMEE GUESTLINE HOTEL: SERVICE STRATEGY DEVELOP A SERVICE RANGE THAT MEETS CUSTOMERS' EXPECTATIONS AND PERCEPTIONS. MARKET STRATEGY BE RECOGNIZED AS THE BEST RESORT IN THE BANGALORE HOTEL INDUSTRY OVER THE NEXT 5 YEARS BY PROVIDING QUALITY HOSPITALITY SERVICES. PENETRATE THE MARKET AND CREATE NEW CLIENTS WHO WILL ASSURE CONSTANT BUSINESS TO THE HOTEL. OPERATIONS STRATEGY STANDARDIZING THE PROCESS, THUS REDUCING THE COST OF OPERATIONS. PEOPLE STRATEGY DEPLOY RAMEE'S PERFORMANCE MANAGEMENT SYSTEM TO DRIVE LONG-TERM EMPLOYMENT & MERIT BASED FOR PERFORMANCE? CULTURE; RECRUITING & TRAINING TO MAKE THE CAREER A SELF-PROPAGATING ONE. [...]


[...] The hotel should try benchmarking its activities against the best in the business that is Taj group of hotels As price is not much considered while choosing hotels Ramee Guestline hotel should focus more on service quality and to increase its facilities for conferences, meetings and seminars. The facility includes overhead projectors, mikes, speakers, stationary, computers, and many modern types of equipment that are required during conferences The hotel should target those companies that are willing to spend a lot for conferences and that organize conferences frequently As all the companies are satisfied with their respective hotel's services Ramee Guestline hotel should attract them towards it by effective packages and good sales promotions There is an urgent need for the hotel to run effective sales promotion campaign as majority of companies that are located within the city don't know about the Ramee Guestline hotel. [...]


[...] Clean (Commercial Laundry) Dubai RAMEE GUESTLINE HOTEL, BANGALORE Ramee Guestline Hotel, managed by Ramee Group of Hotels, is a four star acre recreational paradise- a perfect getaway for everyone. The hotel maintains its image as a perfect place for getaways and an ideal place for conferences. It is a thirty minute drive from Bangalore and connected by a modern 4 lane highway Designed for comfort: Each of the 96 rooms are well appointed with amenities to ensure guests comfort, including individually controlled air conditioning, shower with hot and cold water, STD/ISD, Satellite TV and in-house movies, Laundry, Medical personnel, Safe deposit, Business center and travel services. [...]

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