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An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)

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  1. Introduction
  2. Changing trends
    1. Economy to luxury car
    2. Fort Escort
    3. The automobile industry - Wheels of change
  3. Market trends
  4. Customer care
  5. The facts about MUL
  6. Superior technology
    1. The Suzuki edge
  7. Reaching out further
  8. Vendor's family: An evolving partnership
  9. Maruti N2N
    1. N2N fleet management
    2. N2N benefits
    3. N2N cover
    4. N2N mentor
    5. N2N check in
    6. N2N physio
    7. N2N rescue
    8. N2N re-marketing
  10. Maruti finance and insurance
  11. The fleet lifecycle
    1. Fleet lifecycle risk

The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution of automobile industry backed by the liberalized banking system of loans made the common man opt for a luxurious mode of transportation

Way back in the early eighties, the Indian automobile scene was vastly different from what it is today. It was the pre-liberalization era and very few Indian consumers could even dream of owing a car. The few who did could only choose from one or two automobile manufacturers with a limited range. Maruti Suzuki was formed with the signing of a joint venture agreement between the Government of India and Suzuki Motor Corporation in October, 1982. (Suzuki acquired majority stake and management control in the company in May 2002). Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide.

[...] Till 1995 luxury attitude was not started in the Indian Car Industry and it was limited to Hindustan Motors Contessa and further more extended to Maruti 1000. Maruti 1000 was the failure due to it's under power engine. In 1996 CIELO was first introduced in the Indian Auto Market. Cielo had a good start and well accepted as the Indian Consumer Status Symbol and became a hot buy. The luxury segment got its final shape when Japanese Honda agents entered in 1998 with the 400 crores project in Greater Noida i.e. [...]

[...] Suzuki, incidentally, plans to continue production of an upgraded version of the 800 cc car that it currently produces as its plants in Japan, and introduce the model in MUL for sourcing exports to various global markets out of India. As far as the Indian market is concerned today the 800 cc car, for which there has been a waiting list right from the time it came into the market in 1984, is readily available within seven to eight weeks of making payment. [...]

[...] MARUTI INSURANCE In an effort to become a complete car company, they have entered the car insurance business as well. It offers the customer all the advantages of selling insurance claims directly with any of our authorized dealers. MARUTI SUZUKI- THE COMPANY WITH A 21ST CENTURY WORK CULTURE As India's No.1 car company, they realize that they have a responsibility towards their own employees. Their HR policies are geared to empower the individual. Combine this with their practices of participative management, open office and easy access, common canteen and uniform and it's easy to see why Maruti Suzuki has been ranked as one of the 20 Best Employers in the country by the prestigious Business Today-Hewitt Associates Survey for 2002. [...]

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