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Apple Inc. Think different

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  1. Background
  2. Pestel analysis
  3. Five factors model
  4. Key success factors
  5. SWOT analysis
  6. Diversification
  7. Financial analysis
  8. Reccomendations

Apple Computer Inc. is an American computer technology company founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. During more than 30 years of operation the company has managed to become one of the industry leaders with its award-winning desktop and notebook computers. Since 2001, Apple started to operate in digital and portable music industry with a huge success ? by introducing revolutionary products iPod and iTunes. Apple played a major role in the introduction of the personal computers in the 1970s. Company's first publicly known product ? Apple II, was introduced in 1977 and was very famous among home consumers. Apple II differed from its major rivals, because it came with color graphics and an open architecture. Apple was the first computer technology company to introduce the first graphical user interface (GUI) to the commercial personal computer by Steve Jobs.

[...] Unrelated diversification - Although Apple started its operations as a PC manufacturer company, since 2001 company penetrated other segment of technology industry entertainment market. By introducing mobile digital media players and by entering content distribution business, selling music, videos etc, company managed to expand its production and to gain huge success. More than this company is planning expanding its operation in medical business, by introducing digital thermometers, digital blood pressure measurer, monitors that can connect via USB and other innovative gadgets. [...]

[...] Product's short-term life-cycle Main disadvantage of Apple products it the fact that products can't be upgraded different from products of its competitors. And because of the rapidly changing technological environment, Apple products in general desktop and portable computers, have shorter life-cycle then those of competitors. Weak presence in global market Apple is mainly concentrated on US market and it has significantly weak presence in global market, that's why there always is risk of so called ?gray market?, that of course will have negative influence of company's sales P a g e OPPORTUNITIES: Negative image of Windows Vista After Microsoft has introduced Windows Vista to the public, the product could come up with customer expectation and it has gained more or less negative image among them, this fact can be seen as an opportunity for Apple Inc, because it gives company ability to push OSX as an alternative product to Windows Vista. [...]

[...] 9 P ag e SWOT Analyses : STHRENGTH : Brand name Financial vitality Product differentiation Excellent leader and team Excellent customer service Innovative design Tight relationship with suppliers Customer loyalty WEAKNESSES: High prices Product's short life-cycle Weak presence in global market OPPORTUNITIES: Negative image of Windows Vista Growth products Increased demand Increased market share Development of eBook industry of online distribution of THREATS: Economic development in China Increase level of competition High level of product substitution Increased demand on used Apple products secondhand Introducing Windows 7 to public Not resolving Net Neutrality problems Global economy slowdown 10 P a g e STRENGTH: Brand name Apple Inc. [...]

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