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Axa’s business strategy

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  1. Description of activities
    1. The banking platform
    2. The insurance sector
    3. Three quarters of AXA's
  2. Strengths
  3. Risk factors
  4. Strategy

Globally diversified and internationally reputed (strong brand; market share: 3% of the world insurance market), AXA is a leading global insurance (with a more than €90 billion turnover, 65 million customers worldwide, and 150,000 employees) and asset management (3rd largest asset manager in the world, just behind UBS and Fidelity) firm. The asset management activities of the group are taken care of by two companies: Alliance Bernstein in the U.S. and AXA Investment Managers in Europe.

[...] Strategy The group aspires through its strategic plan, dubbed ?Ambition 2012', to be a world leader in financial protection and savings with a focus on the life insurance business and on retirement savings, whose growth rate is twice as important as that of life insurance. The means used to achieve the targets are as follows: - A growth strategy based on the international diversification of profit centers (U.S., UK, Germany, and Japan in particular). AXA seeks to reduce its positions in the countries where it does not have the critical size as yet (i.e. [...]

[...] These are growth markets with a premium growth of double digits in the life insurance sector and a relatively high GDP growth in the damage insurance sector. These markets accounted for of the group's revenues in 2007; in Southern Europe, AXA ranked fourth in the damage insurance sector of premiums), but eighth in the life insurance sector ( of premiums). Elsewhere in Europe, the group is present in Turkey (No in the damage insurance sector and No in the life insurance sector). [...]

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