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Blu-Ray disc from Sony

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  1. Introduction
  2. Issue of War HD DVD / BD: Impose a standard
    1. Foreign HD DVD / BD
    2. Imposing a standard
  3. The Blu-ray Disc Association (BDA): The game of alliance used by Sony to place itself as a leader
    1. Presentation
    2. Objectives of an alliance type endogamous
  4. Limitations and alternative
    1. Limitations
    2. Alternative
  5. Conclusion

Today, the field of High Tech continues to multiply. New technologies are emerging regularly, and are the result of years of research. However, only three major innovations have influenced the minds in ten years: the flat screen, MP3, and finally the GPS. The Blu-ray Disc from Sony, or BD, enters a ring opened by the DVD and CD. It is likely that Sony will drive the last incremental innovation of this cycle. That is why observers have long feared that Blu-ray Disc has the uphill struggle: the market already has an installed base, and innovation has been regarded as too incremental to get people to change their equipment.

[...] The Toshiba HD DVD and Blu-ray Disc from Sony are both the result of extensive research and heavy investment. One of the two formats might be necessary and then followed a fierce struggle to impose one or the other format. Both companies have chosen to form each other an alliance in order to crush his rival as soon as millions were at stake and they had in view the three main types of customers: end users, the license buyers (i.e. [...]

[...] Part II: The Blu-ray Disc Association The game of alliance used by Sony to place itself as a leader 1. Presentation The association was created initially to develop the Blu-ray in 2002. In 2004 it was renamed Blu-ray Disc Association in order to affirm its willingness to be open to new members. It now had a mission "to promote the Blu-ray, to provide useful information to companies that decide to join the association and decide on major policy directions that the discs will".3 However, the association has nothing to do with open innovation: There is no exchange or sharing licenses. [...]

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