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E-business - Analysis of iTunes

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  1. Introduction
  2. Attract
    1. Internet referencing
    2. Communication
    3. Aesthetics and ergonomics
    4. Millions of users
  3. To buy
    1. Ease of Use
    2. Product Overview
    3. Security
  4. Loyalty
    1. Subscription
    2. Special Offers
    3. Newsletter
    4. Provide multimedia content
    5. iTunes Cards
  5. Conclusion

iTunes Store is the leading platform of digital music sales since its launch on April 28, 2003 with three billion song downloads. Basically named iTunes Music Store, this online digital media store has expanded its original catalog to include videos and films, books, multimedia, games, iPod and recently the party App Store applications involving iPhone and iPod Touch.

Apple has introduced the iTunes Store and the App Store in its mobile phones; owners of iPhone or iPod Touch can have direct access to the two stores through Wi-Fi or 3G.

How has Apple managed to become the world's number one music vendor through its multimedia iTunes Store?

The online store iTunes Store enjoys an excellent reference, essentially due to the diversity of the catalog. Indeed, many online forums have been invited to discuss about this online store, where the focus is on music, music videos, movies, or podcasts on the iPhone and iPod games. The iTunes Store is therefore required to be relayed on a wide spectrum of sites while surfing on iPod and iPhone.

In a typical search on the Google search engine, the keywords "iTunes Store" yields 20,700,000 results. This is an indication of its massive success as the site which is also an online store dealing with multimedia content yields only 6.3 million results on the same site search .

While searching "iTunes Store" on Google, the first result leads to the web page on iTunes, combining the features of the program and a box at the bottom of the page inscribed "iTunes this week," which allows direct access to the online store. This page therefore allows the download of iTunes software for the uninitiated while giving an overview of the multimedia catalog.

Tags: iTunes Store, digital music sales, Apple, analysis of iTunes

[...] III.Loyalty ó Subscription To enjoy content from the iTunes Store, the user must create an account and registering a credit card is essential, even if he wants to take advantage of the free content offered by the store. This allows Apple to have only users with a valid and operational account, ready to buy at any time. Everyone can enjoy the iTunes Store; may tempted to buy a song can simply click "Buy Song" and enter their password if not already done. [...]

[...] This makes it easy to offer music to the user's family by allowing them to choose their own songs or albums desired and so they can discover the iTunes Store. Conclusion With an online store featuring five million songs, the iTunes Store has established itself as a leader since its inception in the sale of multimedia products. With its clear and intuitive ergonomics, the store is easily accessible and convenient to use. For proof, one year after the launch of the App Store billion applications were downloaded (free and paid). The iTunes Store features [...]

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