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McDonald’s commitment to their communities

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documents in English
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term papers
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7 pages
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  1. McDonald's corporation and its values.
  2. McDonald's commitment to their community.
    1. Daily actions.
    2. Ronald McDonald House Charities.
  3. Comparison: Burger King.
  4. Criticism.
  5. Conclusion.
  6. Bibliography indicative.

McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the globe. What was a simple walk-up hot dog stand quickly became the largest fast food chain. The figures above show the real impact of McDonald's on the market compared to his two main competitors. Its fast globalization made it become well-known by anybody anywhere. Some sociologists like George Ritzer recently adopted a new concept: The "McDonaldization" of Society which is defined as the process by which a society takes on the characteristics of a fast-food restaurant which is moving from traditional to rational modes of thought, and scientific management. He described this new term by four components: Efficiency, calculability, predictability and control.

[...] Their objectives are to engender growth and improve daily life of the people who live in these communities. In order to meet those goals, Burger King is leading two non-profit organizations: the HAVE IT YOUR WAYTM Foundation, and the Burger King/McLAmore Foundation. The HAVE IT YOUR WAYTM Foundation The HAVE IT YOUR WAYTM Foundation (HIYWF), with its global dimension, is Burger King's cornerstone in terms of CSR and public relations. This foundation is committed to fighting hunger, preventing disease, and supporting youth programs. [...]


[...] Comparison : Burger King Overview With more than 11,000 restaurants in around 65 countries, Burger King is one of McDonald's key competitors worldwide. Product development, restaurant operation, decor, service and advertising are key success factors for this challenger of the fast-food industry. Let's see what they do in terms of corporate social responsibility. Corporate Social Responsibility at Burger King Burger King does not want their commitment to serving others to be geographically limited to their restaurants. Their foundations are committed to developing their local, national and global communities where they work and live. [...]

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