Search icone
Search and publish your papers

Nintendo Wii: Entering a new industry of simulation

Or download with : a doc exchange

About the author


About the document

Published date
documents in English
term papers
13 pages
1 times
Validated by
0 Comment
Rate this document
  1. Executive summary
  2. Industry history
  3. Porter's Five Force analysis
  4. SWOT analysis
  5. Industry life cycle
  6. Wii drive
    1. Wii drive: Implementation
    2. Wii drive: Funding
  7. Wii medicine
    1. Wii medicine: Implementation
    2. Wii medicine: Funding
  8. Recommendations

In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new technology was too difficult to use. In 1978, Nintendo of Japan released Computer Othello, a decidedly simplistic arcade cocktail-table game based on the board game Othello. In 1982, Atari announced that Vector Come Home sales did not meet predictions.

Communications stock then drops an incredible 32% in a single day. Thus putting into action the beginning of the Great Crash period. In 1987, Nintendo released The Legend of Zelda on a cartridge in the United States; it is the supremacy of Nintendo. At the end of the 80's, a strong competition occurred between SEGA and Nintendo: SEGA released 16-Bit Genesis, while Nintendo released Super Nintendo 3 and the Game Boy portable console. During the 90's, there was a strong emergence of new competitors like Microsoft and Nokia. In 1993, Congress noted video games violence incensed by the violence in Mortal Combat and Night Trap, resulting in Senators Joseph Lieberman (Connecticut) and Herbert Kohl (Wisconsin) to launch a Senate "investigation" into video game violence. In 2000, the new era of video games begins (release of Playstation 2 and Xbox). Since 2005, the next generation has appeared with wireless controllers and 3D applications. Currently, the Wii is the latest console of this generation.

[...] To improve these skills, medical simulator centers are commercializing new technologies and building comprehensive operating room simulators to stimulate a virtual environment. The Wii Medicine would be very similar to the simulators that exist in the market, today. We will develop Wii Medicine with hand motion detection. In addition, we will improve our graphics to be more defined and precise. We will develop a plastic and rubber mannequin, an effective feedback system that simulates resistance of medical instruments moving through the body and images that illustrate the location of the instruments. [...]

[...] Nintendo reached the top of innovation with the Wii which allows a new way to play. Nintendo try this way to open the path to a new bigger market, those who don't play much or at all like old people. - Uniqueness of the hardware motion detection. Thanks to it, Nintendo created a new way to play with a pad. - Low cost of hardware and software. Weaknesses: - Limited selection of software and software compatibility. - Poor graphic quality. [...]

[...] In 2009, the strategy of Nintendo Wii is to avoid a decline of sales due to the industry life cycle. We have developed two different strategies that enter Nintendo Wii into an entirely new industry and yield's us away from our declining industry life cycle. These two projects are the Wii Drive and the Wii Medicine. Wii Drive To enlarge the life cycle of Nintendo Wii, we decided to open the market in the new branch: simulators. The Wii technology enables to use motion detection. [...]

Similar documents you may be interested in reading.

video gaming and Nintendo

 Business & market   |  Marketing   |  Case study   |  01/27/2011   |   .doc   |   17 pages

The Serious Game: Strategy and market analysis

 Business & market   |  Business strategy   |  Case study   |  02/13/2011   |   .pdf   |   20 pages

Top sold for business strategy

Nike's outsourcing strategy

 Business & market   |  Business strategy   |  Case study   |  01/27/2011   |   .doc   |   5 pages

Megacorp's Crane Manufacturing company (CMC) operations analysis

 Business & market   |  Business strategy   |  Presentation   |  08/05/2017   |   .doc   |   7 pages