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  1. Profile of ABN Amro
    1. History
    2. Network
    3. The goal of ABN Amro
    4. The objective
  2. Three global strategic business units
    1. Consumer and commercial clients
    2. Private clients and asset management
    3. Wholesale clients
  3. Vision
  4. Mission
  5. Organizatoin structure
  6. Major products and services
  7. SWOT analysis
    1. Strengths
    2. Weakness
    3. Opportunities
    4. Threats
  8. Functional areas
    1. Personnel management
    2. Human resources department
  9. Conclusion

On 29 March 1824 King Willem-I issued a royal decree creating the Nederlandsche Handel-Maatschappij with the aim of reviving trade between the Netherlands and the Dutch East Indies. In 1964, NHM merged with De Twentsche Bank to form Alegeme Bank Nederland (ABN), while Amsterdamsche Bank and Rotterdamsche Bank joined to become Amsterdam-Rotterdam (AMRO) Bank. In 1991, these two banks merged as ABN AMRO Bank. Today ABN AMRO Bank has a powerful presence in world markets, building on a tradition of stimulating international trade.As an international bank, they have more than 3,500 branches in over 70 nations across the globe, ABN AMRO, the Network Bank caters to everyone's needs both at home and abroad.

The goal of ABN AMRO is to create value for its clients. Key in their relationship approach is a constant focus on the financial services needs of their client segments. It is through the professionalism and motivation of their global staff that they realize this value, resulting in maximum economic value for their shareholder. The objective is to maximize the value of each of these businesses as well as synergies between them. Excellence of service to their clients and leadership in their chosen markets are of paramount importance to their long-term success.

[...] VISION The vision of ABN AMRO bank is to be a world-class financial institution among the individuals and corporate. MISSION AMRO's mission is to create maximum economic value for its shareholders through a constant relationship focus on the financial services needs of its chosen client segments and a strict adherence to its financial targets. It is operating in three principal customer segments, whereby the objective is to maximize the value of each of these business as well as the synergies between them. [...]

[...] It services include: Consumer Banking: Internet Banking Electronic Banking Telephone Banking Checking Account Credit Cards Savings Loans Insurance Financial Planning Private Clients and Asset Management: Investment Advisory Service Discretionary Portfolio Management Investment Advisory Service Discretionary Portfolio Management Investment Funds International Estate Planning and Trust Commercial Clients: Commercial financing and lending services Business loans and lines of credit Cash management solutions Small business services Wholesale Clients: Asset Management Global Transaction Services Financial Markets Trust Strategic advisory Mergers, acquisitions and divestments advice Flotation's advice Research Risk management advisory Tax advisory Major Products And Services Private equity/venture capital Equities Bonds Syndicated loans Money markets Credit structuring Structured products Futures Derivatives Cash management Foreign exchange Trade services Custody services Clearing services Fiduciary services On-line trust services SWOT ANALYSIS STRENGTHS Global Coverage 365 Days Banking Highly Qualified staff WEAKNESS Limited branches Low advertising for the bank No Overdraft facility OPPORTUNITIES Targeting new business for Current Account Targeting customers in semi-urban areas for Home Loans Higher Capital base THREATS Threat from other MNC Banks like HSBC, Citi Bank etc. [...]

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