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E-commerce and the ready-made garment industries

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  1. Introduction
  2. Advertising mix factors
  3. Advertising budget
  4. Mudra Communications Pvt Ltd
    1. Values
    2. Services
    3. Public relations
    4. Activities of horizons
    5. Advertising archives
    6. Digital consultancy for brands
    7. Business referrals
  5. Organizational functions
  6. Associated companies
  7. The McKinsey 7S model
  8. Organizational structure
  9. Profile of the product
  10. Data collection, analysis and interpretation
  11. Summary findings
  12. Conclusion and suggestions
  13. Bibliography

Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment information (such as a credit card number) to the vendor over the web. Third, the vendor processes the payment information and delivers the product or service to the customer. It doesn't in any way mean that an exclusion of any one of the steps above excludes the transaction from being called an e-commerce transaction. A person could browse information and make a decision about the purchase over the web but could place the order over a different channel, say by visiting a store. Similarly a buyer could place an order over the Web and could confirm a mode of payment, which is not over the net. Both these instances qualify as e-commerce transactions - though they provide a challenge in being measured as one.

Another aspect that needs to be understood about e-commerce is the hype that surrounds it. The Internet is being seen as the most significant economic and social phenomenon of the latter half of the 1990s. The financial markets in the US have been replete with tales of investment killings made in a day, simply because a company appended .com to its business model. The best way to understand this is that managers and investors are schooled in the notion that the value of a company is related to its future profits. The Internet holds such promise that it is being seen as the medium that will facilitate most aspects of business in the future. This hype is getting transferred to India too, with infotech companies leading the browses at the stock exchange and every body talking about it. But what does e-commerce have in store for India. There are a lot of negatives to begin with, First, the low number of Internet users in India at this point of time, though the number is fast growing, secondly the lack of proper infrastructure to support the running of an e-commerce business.

[...] The following are some collection of magazine articles that would help small exporters to set up their shop on the net and cater their customers better.( SEE ANNEXURE- For the readymade garment exporter e-commerce can be a great use in a way that new and potential customer can be taped easily and export can be expended also the new ideas new samples color combination can be shown to the customer abroad without actually going their, thus saving time and money. [...]

[...] III) The use of Internet and other technology like e-commerce for transactions with customers. Does your company have a web site Do you customers have web sites. Customers using E-commerce to sell their products. Competitors using E-commerce E-commerce will effect you? Will it change the way in which business is done in your international markets. The results and observations of the research On interviewing officials from Indian Readymade Garment Export Companies, the following areas in the opinion of these companies came out as factors that cause some level of discomfort to Buyers of Indian goods when they deal with Indian Readymade Garment Export Companies Delivery delays: The first and formost problems is of delivery delays. [...]

[...] The scope of this study is to understand the potential that e-commerce holds for Readymade Garment exporters in India and also to gain an insight into what new opportunities can be opened up and how best these opportunities can be exploited. The first chapter of this study, Familiarizing with the basics, provides a basic look at the different aspects of e-commerce. Questions like what are the peculiarities of e-commerce, and certain basic aspects of implementing e-commerce are discussed in this chapter. [...]

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