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FedEx strategic analysis

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  1. External environment
    1. The industry
    2. PEST ? Analysis
    3. Porter's Five Forces
    4. Industry segmentation
  2. Internal environment
    1. Internal Audit
    2. Value Chain
    3. Core Competences
    4. Analyse balances ScoreCard
    5. Organisation of the company
    6. SWOT

FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in order to symbolize a national marketplace. FedEx is the first cargo airline that used jet aircraft for its services. Concerning the industry, the company takes part in the Air courier industry, indeed i it is a company that delivers packages and mail, often between offices and generally in a shorter timescale than surface mail. Nowadays, bicycle couriers, motorcycle couriers, cars, trucks and aircrafts are used to deliver the packages. Concerning the economy, we can state that the number of jobs for this industry is projected to drop over the next 5 to 10 years; this is due because technology creates efficiencies during the delivery process and therefore reduces the number of employees required to deliver each package. However, the number of packages delivered throughout the world is increasing. It is important to precise as well that the industry is managed by many courier enterprises. Indeed, the world's largest courier companies are "the big four": UPS, FedEx, USPS and DHL.

[...] Unfortunately FedEx has very little alternatives Strategic Recommendations for FedEx FedEx is a well established company and has to act in different aspects in order to consolidate its position of market leader in a market in continuous development. These aspects are: 12.1 What? Improve B2C: The Company has to develop the relation and sales with the private customer Innovate and come up with new services and solutions Achieve a hybrid strategy: low cost / high quality position 12.2 How? To achieve the aims revealed previously, Fed-ex must use different strategies: Invest in innovation and developing new product development. [...]


[...] Industry segmentation: 4.1 Strategic groups In spite of the previous Porter?s five forces analysis, which was looking at the global express courier industry, the industry for the strategic group analysis is defined as the transportation industry. Thus, the criteria that define the strategic group analysis of this industry are the two major requirements that enable a company to evolve in this industry. These prerequisites are the following: - Ability to operate on a wide geographic scope - Aptitude to integrate IT actively into operations. [...]


[...] this kind of market intelligence that will allow SAP GTS customers to make more informed international business decisions and take advantage of new market opportunities.? http://fedex.com/us FedEx Corporation Overview FedEx Corporation provides strategic leadership and consolidated financial reporting for the independent companies that make up today's FedEx: FedEx Express, FedEx Ground, FedEx Freight, FedEx Kinko's Office and Print Services, FedEx Custom Critical, FedEx Trade Networks, FedEx Supply Chain Services and FedEx Services. Strategic Leadership "Operate independently, compete collectively and manage collaboratively." It's really not a complicated business model?just a flexible network of companies designed to provide unprecedented access to a global marketplace. [...]

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