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Purchasing in a multicultural world

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  1. Literature review
    1. What challenges are to overcome cross cultural barriers for purchasers in multinationals?
    2. How can buyers cope with cross-cultural barriers?
    3. How valuable cross culture is for multinational firms in the procurement department?
  2. Qualitative study - Focus group analysis
    1. Focus group's results - Your experience, as a buyer
    2. Focus group's results - Your experience, as a supplier
    3. Focus group's findings: Final scheme

Since the 1980s, when geopolitical research workers refer to globalization, they often say, ?Think globally, Act local.? More precisely, the term ?glocal? was invented by the sociologist Roland Robertson. According to the latter and his associates, it means ?the co-presence of both universalizing or particularizing tendencies and/or the co-presence of sameness and difference, and of homogenizing and heterogenizing trends in globalization?. Actually, ?glocalization? expresses the simultaneity or coexistence of both the global and local interactions.

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