Search icone
Search and publish your papers

Pernod Ricard

Or download with : a doc exchange

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
worksheets
Pages
2 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. The beginning of Pernod Ricard
    1. A family pastis business
    2. Two different companies
  2. Pernod Ricard's international development

Pernod Ricard is the world's 2nd leader in wines and spirits with a turnover of 5.6 billion euros. The company was created in 1975, and the group has worldwide ambitions. In very few years, it experienced an incredible development founded on both organic growth and successive acquisitions. Pernod Ricard's strategy and ambitious are founded on 4 keys values: conviviality, entrepreneurship, integrity, and commitment. These values express the identity of the group. In the beginning, Pernod Ricard was a family business which gradually became a major international company. Initially, it was two different companies: Pernod and Ricard, were competitors on French anise market. From 1975 to 1984 Pernod Ricard began its international expansion. The company subsequently built a global network (in Italy, Ireland, Cuba, Australia, and Asia), and recently, decided a reorientation around the core business (wines and spirits).

Similar documents you may be interested in reading.

Pernod Ricard: Strategy analysis

 Business & market   |  Business strategy   |  Case study   |  09/29/2010   |   .doc   |   17 pages

Strategic Analysis of the brand of liquor Pernod Ricard

 Business & market   |  Business strategy   |  Case study   |  09/29/2010   |   .doc   |   12 pages

Top sold for business strategy

Megacorp's Crane Manufacturing company (CMC) operations analysis

 Business & market   |  Business strategy   |  Presentation   |  08/05/2017   |   .doc   |   7 pages

International Business Strategy - Acer, Inc.: Taiwan's rampaging dragon

 Business & market   |  Business strategy   |  Case study   |  09/29/2010   |   .doc   |   8 pages