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Analysis of the "Alice in Wonderland" case

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  1. Why Emma Van Nijmegen for LVV?
  2. ''Alice in Wonderland''
  3. Comparison with Charlotte Beers

Emma Van Nijmegen was working for Neerlandia, a huge Dutch company which was working on sea shipping. With the opening of the European boarders, their goal was to combine a great company with the best door to door service for clients. That is why they acquired Luijk & Van Vaest (LVV). LVV was at that time recognized for their knowledge, know-how and their proximity to their clients. In 1991, a Human Resources Director became the CEO of LVV, but he had problems with his team because he did not manage them. They were all the time under pressure and did not believe in what they were doing. The personality of this man was also a problem because he used to work on his own instead of working with his team. When Emma finished her studies as a maritime engineer, she heard about Neerlandia. Emma's experience could be compared to 'Alice in Wonderland' because everything she made was great for the company and for herself. Everything was fine in her life, even if her work took so much time. But wonderland is not always easy and people do not always follow you. You have to take care of yourself first and then of the company you work for.

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