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How can a large global company like Coca-Cola manage its human resources efficiently? The example of the US divisions

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  1. Introduction.
  2. Performance management.
  3. Rating system.
  4. Disadvantages and advantages.
  5. Recommendation.
  6. Compensation and grading system.
    1. Advantages and disadvantages.
    2. Recommedation.
  7. Career development.
  8. Targeted selection.
    1. Advantages and disadvantages.
    2. Recommendation.
  9. The succession planning.
  10. Short list.
    1. Advantages and disadvantages.
    2. Recommendation.
  11. Conclusion.
  12. References.

Coca-Cola is one of the most famous and successful brands all over the world. The Coca-Cola Company is a large multinational enterprise, operating in about 200 countries. This can be considered as the quintessential global corporation. We could more likely use the terms "multi-local" company as operations differ from one country to another. The company presents its main brand with a "local face" in every country where it is sold, which can be simply summarized in the famous marketing philosophy "think globally, act locally". Human Resource Management is a strategic function in an international organization. In the case of the Coca-Cola Company, HRM is different in every country where the company does business. The global firm has a philosophy of a free local management. As I will not be able to study the HRM practices in all the countries where Coca-Cola is established, I decided to focus on the HRM policy in its home country, the United-States. We will critically go through the main elements of the HRM strategy as it is in the US.

[...] Disadvantages - Promotion through word of mouth on the basis of subjective criteria - Some qualified employees may be ignored - Internal promotion using referencing can be based on personal preferences of the manager - Employees appear in unequal position for getting a chance to be promoted - There is inadequate training of the managers in the area of career development Advantages - Manager knows better who is qualified because of the direct supervision and can pick up the candidate who will best fill the new position - Multiple interviews ensure that the right person is promoted to the right position - Career advancement is based on the performance evaluation and facts, not emotions - Targeted selection provides career advancement to the position to which the individuals could be promoted according to the standard policies only in a couple of years Recommendation According to the advantages/disadvantages stated above, I could recommend the HR department to get more involved in the career development in order to set some logical and objectives rules for career evolution. [...]


[...] Disadvantages - The final numerical amounts are left up to the manager within his/her discretion - The system allows significant wages disparities for employees who are within the same job grader - The wide discretion of the current compensation system creates discriminatory compensation decisions which are standing unchecked - Job grade is subject to manipulation Advantages - The system has written guidelines which provide clear objectives to employees - Employees at lower job grade can be well rewarded if they achieve satisfying jobs, maybe more than some employees who work at a higher level - Managers have flexibility in making merit increase decision - Employee can petition Human Resource to have the job grade evaluated and adjusted Recommendation The job grade should be adjusted based on the job itself, not individuals. [...]


[...] Advantages - The system is discretionary and open for all employees to get acquainted with - Coca-Cola has a written policy on performance evaluation - All managers are trained to properly conduct performance evaluation (including training managers to perform Mid Year and Annual Performance Reviews), provide coaching and feedback to employees - Employee's evaluation undergoes multiple levels of review until it is approved - Each employee gets performance evaluation by his/her supervisor with employee directly communicates and reports to, therefore, manager knows the employee and can provide the objective evaluation Recommendation The Coca-Cola evaluation system is not entirely reliable as can be concluding after examining advantages and disadvantages of the performance evaluation. [...]

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