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Towards a training for consultants in Africa: critical analysis, theoretical, pedagogicaland practical

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  1. External Analysis
    1. Environmental Analysis
    2. Market Segmentation
    3. Overview of competitors
    4. The sectoral analysis
    5. Decathlon Customer
    6. Catchment area
    7. Synthesis of external analysis
  2. Internal Analysis
    1. The questionnaire
    2. Analysis of strengths
    3. Analysis of weaknesses
  3. Strategic recommendations
    1. Issues and Risks
    2. Problematics
    3. Marketing objectives
    4. Target communication
    5. Communication message
    6. Means of communication
  4. Measure of the Outcome

This memo is structured as follows: The first part is highlighted by the major theoretical and methodological approaches developed by North American and French authors and researchers, such as Edgar H. Schein, Yvan Bordeleau, Robert Lescarbeau, Maurice Payette, Yves Saint Arnaud, Yves Andre Perez and Milan Kubr for the broader part and Guy Boterf, Thierry Ardouin and Sylvain Lacaille for engineering training and skills.

The consultation as a professional activity is defined with consequences that implies in terms of skills. A review of socio-economic and cultural realities of Africa, inspired by own experiences and writings of scholars such as Emile-Michel Hernandez, Daniel Amoussou, MBA Uzureau Claude, Claude and Philippe Hugon Vacherau, can make the link between the requirements of professional council and the specific objective of the African context.

A significant part is devoted to French practice in counseling in general and specifically the provision of the training, pedagogy and the experiences of the Institute for Business Development Council (CDIA) in Angers training of consultants in Africa, itself influenced by the work of the researchers in North America.

The second part deals with the practice of consulting francophone black Africa. The identification and analysis of the demand for training Africans consultants rely primarily on two earlier sources that are the summary results of the study on the issue in Mali in 2001 and evaluation of engineering seminars intervention counseling in Africa since 2003.

To consolidate and update the needs identified, to translate into a real demand for training, a questionnaire survey was conducted this year with a number of consultants in Burkina Faso, Senegal and Mali. Given the remoteness of the survey population, one relied on the personal network in Senegal and Mali to administer the questionnaires.

In Burkina Faso, the services of an executive agency of the World Bank were sought and received in this country, namely the Maison de l'Entreprise Burkina Faso or Enterprise House Burkina Faso, which was responsible for disseminating the questionnaire and collecting the responses. The results of this survey can provide a device to meet this demand for training.

This program, for which a teaching team is already established, is detailed in the overall objective, specific objectives, target audience, teaching tape, evaluation methods, processes, skills transfer to African trainers for sustainability of the process. This training program is a contribution to make in any project of professionalization of African consultants. It also has the ambition to contribute in the ongoing discussions for International Development of CDIA, and for this professional project.

The practice of the board is changing in black francophone Africa, with notable differences from one country to another, depending on their level of economic development and the presence of international donors.

The consulting market in Africa is characterized by a great diversity of profiles of consultants, officials from the job seeker graduated from higher education. They need more professional practices, methodologies and instruments. This need is particularly urgent that most consultants do not always understand the role of an external agent, or the relationship between the board and the client system.

Tags: training for consultants in Africa: critical analysis, theoretical, pedagogical and practical

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