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A Transatlantic Merger

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case study
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  1. Presentation of the situation
    1. Case presentation - context
    2. Result and analyze of the survey
  2. Culture analysis
    1. Hofstede analysis
    2. Trompenaars analysis
  3. Analyzing and Recommendations
    1. Solving the mission and internal communication problems
    2. Solving the identity problem
    3. Solve the talent under exploitation problem

The world is divided by a multitude of civilization having diverse cultures and traditions. These disparities have brought wealth to the world in which we are living today, and the exchanges with the foreign cultures are often very enriching. For a company, mixing dissimilar culture by operating in different markets could be profitable, but also very complex to manage. The following study is based on two pharmaceutical companies who have merged together. Both CEOs expected that just saying 'Good morning, you work for a new company' was sufficient to inform the employees of the situation. But an in-depth analysis has been realized and has pointed out several problems. This case talks about the merger of two large corporations specializing in the pharmaceutical industry. One is headquartered in the US whereas the other is located in the United Kingdom.

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