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Burton Case

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  1. Company's presentation
    1. Overview
    2. The burton challenge
  2. The Burton's change evolution
    1. 1969, the rice' strategy
    2. 1976-1990 Ralph Halpern strategy
    3. 1991-1997 The John Hoerner change
  3. The change results
    1. Rice, the change innovator
    2. Rice, the change innovator
    3. The Hoerner Success

The changes braved out by Burton since its set up in the beginning of 1900 came up in the context of globalization and the Industrial Revolution angle. Within this perspective, clashes for ideals changes are common; especially in the way information and know-how are considered and exercised as well as between the past and present goals of companies engaged in such operations. This paper recounts the three most important changes since Burton was set up until now.

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