Can the development of online business activity weaken the influence of organizational culture?

Organizational cultures have been a popular topic since the advent of the 1980s. At that time, the management literature began to popularise the claim that the ?excellence' of an organization is seen in the ways by which its members have learned to act and behave. Using the label ?culture' for the common, equally divided mental software of people in an organization is an easy way of making popular sociological views0. Yet organization cultures are a phenomenon so to speak, which are very distinct from national cultures.

[...] A further reason why developing online business activity within an organization may increase the important of understanding national cultures is the power distance that a developed online business activity can create within and outside a business organization. Power distance can be defined as the point to which the less powerful members of institutions and organizations within a country expect and accept that power is equally distributed. Institutions are the basic elements of society like the family, school, and the community and organizations are where people work. [...]

[...] As already mentioned, there is evidence that the development of online business activity can weaken the influence of organizational culture on employees by encouraging a ?solo' work atmosphere. There is also evidence that the culture within an organization has some implications on the society in way in which competition or collectivism can affect consumers at large. However, research carried out by experts in the field have suggested that national and organizational culture are very different phenomena all together and hence the two should never be compared or deemed to affect one another. [...]