Case study about business to business application
- Sales force organisation
- Customer, product and territoty based
- Proposal organisational structure
- Relationship networks
- Difference between business to business (BtoB) and business to consumer (BtoC)
This document is a fictive case study, in which "Marketing Consulting World" makes some recommendations to a fictive company. This company appealed to their services within the framework of an analysis and advice in marketing for their sales force. Through this report, we shall analyze the organization of the sales force, and then assess the importance of the relations in business to business marketing. Finally, we will suggest the marketing-mix for Spectrum Cleaning Services (SCS) in order to help the company to establish the new office in East Anglia.