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Case study of company management analyzed by psychological means

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  1. Introduction
  2. External analysis
    1. Industry Definition
    2. Analysis of economic forces affecting the industry (PESTEL)
    3. Industry Analysis: Porter's 5 Forces
    4. Industry segmentation
  3. Internal Analysis
    1. Defining the Enterprise
    2. Resource Analysis
    3. Skills Analysis
    4. Analysis Balance ScoreCard
    5. Analysis of corporate governance
  4. Final Diagnosis
    1. Reflecting on the situation of the company
    2. The possible development paths

Transactional Analysis: We can study the case of the marketing manager in the light of the analysis grid by Freud. This man has managerial duties; he has an important professional role and must manage a team. Yet his own superior does not match his expectations in terms of management. For him, a boss must be authoritarian, issue rules, know what he wants by asserting, and must not be intimidated by others.

The relation between the manager and his team can be compared to that of a "Parent-child" where he assumes the role of the parent. The problem here, which poses an internal conflict, is that his boss also seems to be governed by this familial structure. The marketing manager uses words like "I must" or "it is necessary" which illustrates the principle of the parental "super-ego? and thinks it is normal to have a relationship of admiration with his superior.

This demonstrates that this role does not correspond to facts that are multiple: he is in awe of his father and brother and thinks it is normal to have such a relationship of admiration with his superior. If this relationship does not exist, then the boss is considered very weak. For this he must be perfect, flawless. He feels obliged to do as his father and has a sense of inferiority to his brother.

This man, in internal conflict, thus regularly uses defense mechanisms such as: projection ? he projects on his boss that he does not want to be (a child) and rigged a disabled, low, bad manager, so it is unknown if this corresponds to reality. His method of management is perhaps simply different from authoritarianism or paternalism. Reaction formation ? he refuses to be regarded as a child so it slips into a parenting role. Regression ? in fact, its main shortcoming is the leak, as the child.

If the Erikson diagram on psychic development is consulted, we can say that this man had a blockage in the first stage of infancy. He lacks of confidence. He can not be trusted and admired; he considers himself infallible and does not trust others when they show their flaws. If he wants change, he will return to these stages and develop a sense of confidence.

According to Erikson's curve of psychic development, the person is at the stage of maturity. Indeed, Christopher Plantiveau reached a full psychological development that allows him to step back from his situation, think and make decisions measured in terms of what it really is.

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