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Durex: Brand building

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  1. Introduction
  2. Overview of the European Central Bank
  3. Overview of the US Federal Reserve
  4. Monetary policies implemented by both organizations
  5. Conclusion

The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies.

With significant investments in marketing, Durex has been internationally recognized as a top brand in terms of quality, safety and reliability. The image and brand awareness is the result of a massive communication campaign that we will discuss in detail. Durex participates actively in the events of the struggle against AIDS and has probably prevented it in many cases. This enables the company to impose itself as the official brand that protects individuals from various diseases.

Tags - Durex, AIDS prevention, Brand building

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