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General Electric Medical Systems

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case study
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6 pages
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  1. General Electric Medical Systems' changing environment
  2. What business model for GEMS to complete globally?
    1. Create an effective organizational structure for GEMS business model
    2. Conduct business functions such as R&D, marketing and manufacture for customized GEMS for individual nations
  3. General Electrical Medical Systems' organizational structure
  4. Span of Control at GEMS top management
  5. Expansion to China
    1. The Chinese environment
    2. Recommendations

General Electric Medical Systems (GEMS), became General Electric Healthcare (GE Healthcare) in 2004. It is the leader in the imaging equipment market. GE Healthcare is a subsidiary of the conglomerate General Electric, the second largest company in terms of market capitalization right behind Exxon Mobil and ahead of China Mobile, Microsoft and Gazprom. GE Healthcare evolves with the changing environment. A lot of external factors have been affecting GE Healthcare's activities in the last few years, and the company has had to meet the new requirements and challenges of the 21st century in the area of diagnostic imaging equipment.

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